A NEW KIND OF URBAN RENEWAL: PUMA’S SECOND SEASON OF RE.GEN

Cape Town, South Africa; 16 November 2021 — Global sports brand PUMA is releasing the
second season of its RE.GEN line, created in an effort to reduce textile industry waste and inspired
by the idea of regeneration in an urban world.

The aim of RE.GEN is to create a collection constructed from textile industry waste and recycled
materials, broken down and crafted into usable, non-virgin fabrics. RE.GEN uses recycled
materials in all line pieces. Apparel styles are made with at least 20% recycled cotton and all
footwear features a minimum of 20% recycled material on the upper. Many of the items are
adorned with graphics, including the message “Reduce. Reuse. Regenerate.”

The latest silhouettes feature neutral and minimalistic options as well as pieces with bright pops of
colour and graffiti-inspired graphics. Apparel features the all-over print Leggings (R999), Cropped
Hoodie (R1 299) and Jumpsuit (R1 499) for women as well as a unisex Hoodie (R1 699), Boxy
Graphic Tee (R799) and Cargo Sweat Pants (R1 499). Footwear includes popular styles like the
Wild Rider (R1 999), Mirage Sport (R1 999) and women’s Mirage Clean (R1 999). The RE.GEN
Backpack (R1 299), Body Bag (R699) and Bucket Hat (R549) complete the line.

PUMA is committed to reducing its environmental impact and living up to its code of being “Forever
Better.” RE.GEN is designed for this shared mindset, created in an effort to reduce and regenerate
textile industry waste. To learn more about PUMA’s commitment to sustainability, visit
about.puma.com/forever-better.
The next RE.GEN drop will be available from 18 November 2021 in store and on PUMA.com.

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