A$AP Rocky x PUMA – New Collection: Untamed,
Unconventional and Ahead of its Time
Cape Town, South Africa, 3 June 2025 – A$AP Rocky and PUMA introduced their brand-new
capsule collection of footwear, apparel, and accessories in New York City. The collection
campaign video, directed by Rocky, also debuted featuring an unreleased track of his. The
collection fuses classic streetwear design with striking colour pops, technical textures, and
touches of motorsport DNA.
Two of Rocky’s favoured PUMA sneakers – Inhale and Mostro OG – return alongside a bold
new style and new personal Flacko favourite: Mostro Gabbia, built with a removable cage. The
Mostro Gabbia draws its name from the Italian words Caged Monster and channels the spirit of
the PUMA archive through a lens of modern tech, layered with evolved armour. Described as “a
creature of design” it’s built to shield, adapt and transform with every step.
During concept and design of this collection, A$AP Rocky wanted to lean into the spirit of racing
– fast, alive and reactive. Reflective surfaces, a familiar language in car culture, emerged as a
common theme in both footwear and apparel. This marks Rocky’s largest collection to date
featuring a wide range of apparel pieces including t-shirts, belts, hats, bags and jean shorts.
“I had the opportunity to dig into PUMA’s archives and blend together the best of several shoes
while adding my own lens and style,” said A$AP Rocky. “You have the sleekness of the Mostro
OG, the innovation and technology of the PUMA disc, and the cage around the shoe for added
protection. All together this created the Mostro Gabbia aka the Caged Puma, an entirely new
silhouette.”
A$AP Rocky and PUMA brand-new capsule collection of footwear and accessories in New York City.
The full collection includes:
A$AP ROCKY x PUMA MOSTRO OG: This version features reflective 3M hits that echo
headlights on midnight drives and the glint of speed under streetlights. Designed in sleek
black, gray, and silver, it keeps the Mostro’s classic spiked sole and sculptural silhouette,
with a dynamic all-over upper for a futuristic edge.
A$AP ROCKY x PUMA INHALE REFLECTIVE: A$AP Rocky puts his own spin on the
classic PUMA Inhale, with 3M hits inspired by headlights and streetlights on midnight
drives. Contoured lines and hits of red branding keep the aesthetic fast and fluid,
finished off with Flacko branding at the tongue.
A$AP ROCKY x PUMA MOTO ARMOR LS TEE: This tee channels motorsport
protective gear with all-over graphics and a distressed look. Made from breathable
polyester mesh, it features sublimated PUMA and AWGE branding for a bold effect.
A$AP Rocky on set with PUMA for the collection’s
campaign shoot
A$AP Rocky wearing the Mostro Gabia during his Rolling
Loud performance on March 15, 2025 in Los Angeles
A$AP ROCKY x PUMA FLACKO SMILE BABY TEE: This slim, cropped baby tee is
made from soft cotton and features an oversized Flacko smile graphic at the front, with
PUMA and AWGE logo hits on the sleeves. It’s finished with black lace trim at the
sleeves for a playful edge.
A$AP ROCKY x PUMA AWGE DRIVE TEE: This regular fit cotton tee features Flacko
and A$AP graphics on the front, and oversized AWGE Racing Team graphics on the
back.
A$AP ROCKY x PUMA FLACKO SMILE TEE: Made with cotton, this tee features an
oversized Flacko-branded smile and AWGE and PUMA Cat Logo hits at the sleeves.
A$AP ROCKY x PUMA DENIM SHORT: Fusing functionality with fashion, these shorts
are made with dark wash denim with classic 5 pocket styling, a laser-printed PUMA Cat
Logo at the front, and an embroidered Formstrip on the back patch pockets.
A$AP ROCKY x PUMA RACING HAT: This classic trucker hat features embroidered
AWGE Racing branding, a brim with 3D printed tire tread, and a bright red PUMA Cat
logo at the back.
A$AP ROCKY x PUMA TOOLBOX BAG: This innovative design features embossed
PUMA branding and a structured design that emulates a classic toolbox. With a metallic
silver design in patent leather, with a hard handle and outer shell. It also comes in a mini
version.
The collection is available on PUMA.com and PUMA retail stores.
XXX
