Alpha Industries Takes Flight in The Heart of Sandton City
Alpha Industries Takes Flight in The Heart of Sandton City
Sandton, South Africa – With more than 60 years in the industry, the brand continues to evolve
and grow by making Alpha Industries more accessible to the consumers. Wednesday 1 March
2023, marked the occasion of the first Alpha Industries flagship store in South Africa, and only
the second in the world! Alpha Industries invited over 100 guests to explore the store and to
celebrate this momentous occasion with American inspired food, drinks, and great music.
The store boasts impeccable features that make you feel you’re about to take flight into an
adventure, with a partially exposed steel aeroplane wing suspended from the store ceiling,
airstrips as you walk through the store, dark charcoal steel fixtures with track lights and even
bright orange nylon straps with ratchets.
The launch of the concept store was star-studded with fashion enthusiasts including the likes of;
Maps Maponyane, L.Tido, Kim Jade, Yasmin Furmie and Mihlali Ndamase.
(On the left; Maps Maponyane and L.Tido wearing the MLB Dodgers x Alpha x New Era Jacket, on the right; Mihlali
Ndamase wearing the Alpha MA-1 VF Dark Side of the Moon Reflective Jacket.)
The store is designed to provide a unique shopping experience that expresses exactly who the
brand is. Take flight with Alpha Industries and visit their store in Sandon City or shop online at
www.alphaindustries.co.za.
