Neto's Directorial Debut in His First Music Video: A Look Behind the Scenes

Kgomotso Tleane, better known as Kgomotso Neto, is a Johannesburg-based photographer, director, and creative who recently made his directorial debut in a music video for "Come In," a single by Msaki and Mpho T. Moloi. The video, released on No Format Records, is a stunning display of Neto's storytelling abilities and creative vision.

Born and raised in a village in Limpopo, Neto's interest in documenting and telling stories of his surroundings began when he moved to Johannesburg in his late teens. His love for photography developed into a tool for exploring and communicating with the world around him, with humility and respect at the core of his work. He finds interest in the mundaneness of life, which has led him to places he never dreamt of.

The "Come In" music video is a visual representation of Neto's storytelling abilities. The video opens with Msaki walking through a barren landscape before entering a house where she meets Mpho T. Moloi. The two artists sing in various locations throughout the house, with the camera following them closely, capturing every movement and expression.

Neto's direction is impeccable, with the camera movements and angles used to convey emotion and tell the story of the song. The use of natural light and shadows adds a cinematic quality to the video, making it a visual masterpiece.

Behind the scenes, the production team worked tirelessly to make the video a reality. The team included DOPs Wes Thesis and TwoFoldZA, producer Georgina Daza, lighting and grip experts Simba Raws and Call Me Sthe, wardrobe stylist Didintle Ntlenyana, hair and makeup artist Khumo Ngwenya, art department head Bonisa Keisha, and editor Wes Thesis. The production was also supported by Busi Luhlongwane and Sipho Moeketsi.

Neto's debut as a music video director is a testament to his storytelling abilities and creative vision. His humble beginnings in Limpopo and his love for photography have led him to places he never dreamt of. Through the medium of photography and now film, Neto has collaborated with amazing people and brands on successful campaigns and projects he cares about. The "Come In" music video is just the beginning of what is sure to be a brilliant career as a director.

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