PUMA surprises with a new style to its popular Rider franchise: the Wild Rider, with fresh layers of material and futuristic circles at the midsole. Neymar Jr’s favourite new shoe off-pitch was inspired by the movement and motion of city life – always going forward, further, faster and beyond.

PUMA ambassador Neymar Jr., who is known for his accolades on the pitch and style off the pitch, is always pushing himself forward, making the Wild Rider the perfect shoe for his first major lifestyle campaign with PUMA. As someone who is changing the game, he embodies the theme of the shoe, made to celebrate youth culture and mobility.

“As someone who loves streetwear, I was thrilled when PUMA approached me about being the face of a shoe outside of football,” said Neymar Jr. “You won’t take the Wild Rider off; I’ve been wearing it non-stop. É o meu favorito!”

The Wild Rider (R1 899) is also available in Infant (R999), Pre-School (R1 199) and Junior (R1 499) sizes. It drops on PUMA.com, PUMA stores, The Cross Trainer, Side Step, sportscene megastores, Shesha, OFFICE London, Superbalist and select retailers from 16 June