Neymar Jr’s off-pitch style gets a wild new look
Neymar Jr’s off-pitch style gets a wild new look
PUMA surprises with a new style to its popular Rider franchise: the Wild Rider, with fresh layers of material and futuristic circles at the midsole. Neymar Jr’s favourite new shoe off-pitch was inspired by the movement and motion of city life – always going forward, further, faster and beyond. PUMA ambassador Neymar Jr., who is known for his accolades on the pitch and style off the pitch, is always pushing himself forward, making the Wild Rider the perfect shoe for his first major lifestyle campaign with PUMA. As someone who is changing the game, he embodies the theme of the shoe, made to celebrate youth culture and mobility. “As someone who loves streetwear, I was thrilled when PUMA approached me about being the face of a shoe outside of football,” said Neymar Jr. “You won’t take the Wild Rider off; I’ve been wearing it non-stop. É o meu favorito!”
The Wild Rider (R1 899) is also available in Infant (R999), Pre-School (R1 199) and Junior (R1 499) sizes. It drops on PUMA.com, PUMA stores, The Cross Trainer, Side Step, sportscene megastores, Shesha, OFFICE London, Superbalist and select retailers from 16 June
Neymar Jr’s Off-Pitch Style Gets a Wild New Look
Brazilian football superstar Neymar Jr has always been known for his flair on the field — but now, it’s his off-pitch style that’s turning heads. The international icon just revealed a bold new fashion statement, blending streetwear luxury with untamed, expressive energy.
A Style Star On and Off the Pitch
Whether he’s scoring goals or front-row at Fashion Week, Neymar has always had a distinct edge when it comes to style. From icy chains to retro sportswear and oversized designer fits, he’s never played it safe. His latest look is no different.
Stepping out in a mix of animal prints, oversized silhouettes, layered jewelry, and vibrant streetwear, Neymar proves yet again that he’s a trendsetter, not a follower. The look is rumored to be part of a new collaboration with a high-end fashion house and a limited streetwear capsule dropping later this year.
Fashion Meets Football Culture
Off-pitch fashion has become a major part of the football world, and Neymar is leading the charge alongside the likes of Kylian Mbappé, Trent Alexander-Arnold, and Jude Bellingham. With his latest look, Neymar blends the raw edge of street style with the luxury aesthetic of European fashion, setting a new bar for footballers’ wardrobes everywhere.
Viral Moments
Photos of the look are already going viral across social media. Neymar was spotted at a rooftop event in Paris, pairing a custom graphic bomber jacket with snakeskin pants, statement sunglasses, and an unreleased collab sneaker — rumored to be part of a new drop with one of his longtime sponsors.
Neymar Jr isn’t just rewriting the rules of football — he’s redefining what it means to be a global fashion icon. With this wild new look, he’s making it clear: style is part of the game. And Neymar is always two steps ahead.
PUMA AND SKEPTA COLDEST DROP