PUMA AND AMI PRESENT CHAPTER 2 OF THEIR COLLABORATION

Cape Town, South Africa – December 8th, 2022 – Parisian house AMI joins PUMA once
again in a collaboration that blends outdoors design elements and tailoring know-how, with a
campaign fronted by singer-songwriter GIVĒON and model and activist Quannah Chasinghorse.
Inspired by thirst for freedom and exploring new horizons, the collection mixes PUMA’s
sportswear heritage and AMI’s flair for tailoring, creating a well-rounded, wintery wardrobe. “I
wanted this collection to be a perfect balance between our two worlds,” says Alexandre
Mattiussi, Founder and Creative Director of AMI. “The goal was a playful, colourful collection,
rich in volume and in extravagant details. It is a new chapter on the story we began developing
during our last collaboration. We are now taking things further,” he adds.

“Together, we have been on a journey from wardrobe essentials to cosy, cocoon-like pieces you
want to cuddle up with. This season, it is all about softness, oversized volumes, layering and
draping with outdoors and hiking-inspired elements, which creates a certain sense of chic, but
also a feel-good sensation,” says Heiko Desens, Global Creative Director for PUMA.

With a vibrant palette of bright orange, baby blue, bubble gum pink, moss green and purple
offset by neutral beige, cream and brown tones, the collection - which spans 20 different styles
across both men’s and womenswear - includes such AMI classics as carrot trousers, straight-
line brushed coats, and timeless tees. As well as hoodies and sweatpants, functional fleece
jackets with spacious patch pockets, and down jackets. The PUMA x AMI logo - AMI’s signature
AMI de Coeur symbol merged with the PUMA stamp - is featured across a range of pieces in
the collection.

Shoes remain timeless, with the Rider sneaker offering a knowing nod to 1970’s style.
Accessories include a puffy backpack, a cross-body bag, bucket hats, and black-and-white
striped beanies and a scarf in true AMI fashion.

“My style is intentional and perfectly curated - this collection feels like it came directly from my
closet,” said GIVĒON. “I enjoyed this experience so much, I felt honored that PUMA and AMI
chose me to be the face of the campaign, both are amazing brands that align with who I am.”

The global launch campaign was captured by David Paige against the unique landscapes of
Pedernales Falls in Texas, featuring GIVĒON and Quannah Chasinghorse. “They both embody
a new generation, one that is friendly, cool and carefree,” says Alexandre Mattiussi.

The new PUMA x AMI collection will be available exclusively in AMI stores and amiparis.com
starting December 8th, and globally on December 10th on PUMA.com and in stores - PUMA
Select Cape Town, PUMA Select Braamfontein, PUMA Menlyn Mall, PUMA Gateway and Al
Capone.

To learn more about the collection, visit: https://youtu.be/Ogx5pSXTksQ

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