PUMA AND SEGA ANNOUNCE RELEASE DATES FOR RS COLLABORATIONS Mark Your Calendars – The RS-0 Sonic and Dr. Eggman Are Dropping in June

Global players PUMA and SEGA® have officially announced the worldwide release date of the PUMA x SEGA RS-0 Sonic and Dr. Eggman sneakers. Keeping the gaming and sneaker fans in suspense for quite some time since the partnership announcement in March, the milestone sneaker pack is dropping globally on 5th June and in South Africa at the end of June.

The RS-0 Sonic takes cues from Sonic the Hedgehog and the areas he protects, including  the iconic Green Hill Zone. The upper is made from a textured suede reminiscent of Sonic’s trademark blue fur, while the striking red outsole stands for his shoes. Take a closer look and you’ll see more familiar colour hints from the beloved game – from classic gold rings, to the lush green grass that he speeds on. The upper also features micro ventilation perforations, embroidered PUMA Formstrip, deboss of Sonic’s head and gold rings. Metallic gold rings once again appear on the lace ends, relating to the classic gold rings collected in the video game. The story continues on the mid and insole with checkered print nostalgic to the retro video game. The 16-bit grass print on the heel is a nod to the Green Hill Zone. The outsole features translucent red rubber and a Sonic logo under print. Finally, the tongue label features the collaboration logo and RS-0 binary number branding.

 

The PUMA x SEGA RS-0 Dr. Eggman take cues from Sonic the Hedgehog’s archnemesis,  from his flashy outfit to the black and yellow caution stripes and his Eggmobile represented by the sneaker’s  all-over red upper and footbed. The upper is decked in a pebbled patent leather         with micro ventilation perforations, a debossed PUMA Formstrip and a debossed Dr. Eggman head that shoots fireballs from his Eggmobile. His conniving face and fireballs are debossed on the medial heel, while gold rings have been inserted on the laces. The footbed features black and yellow caution stripes – a nod to the graphics on Eggman’s Eggmobile. Metallic outsole and caution stripes take design cues from his scientific machinery. The outsole features translucent blue rubber and Sonic logo under print, the exact colour referenced from Dr. Eggman’s glasses. The tongue label features the collaboration logo and RS-0 binary number branding. Both sneakers are packaged in a special box that is inspired by the iconic Green Hill Zone.

 

This year marked PUMA’s reboot of their 80’s Running System range with the all-new RS-0 model. The global brand has partnered with influential and creative brands, individuals and institutions that push culture forward through innovation in design, style, technology and more. Expect to see more exciting drops that celebrate the pillars of gaming, music and photography.

 

For SEGA, this exciting collaboration underlines their continued efforts to align key franchises within the SEGA portfolio with high-end and highly visible brands from the worlds of fashion, lifestyle and art.

 

The PUMA x SEGA RS-0 Sonic and Dr. Eggman sneakers will be available in late June at PUMA SELECT stores and Shelflife for R2 999 each.

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