PRODUCT BRIEF INTRODUCING THE PUMA FTBLCULTURE FANWEAR COLLECTION
Cape Town, South Africa, 01 November 2023 — Global sports company PUMA has today
launched the ftblCulture Fanwear Collection featuring custom lifestyle apparel to celebrate the
upcoming Africa Cup of Nations. The bold and beautiful collection takes bespoke details from
each of PUMA’s African Federation Away jerseys and reinterprets them to create unique
garments that bring to life the cultural iconography from each nation.
The iconography includes the lion jaws of Senegal, the elephant tusks of Côte d’Ivoire, the
pyramids of Egypt, the textiles of Ghana and zellige art of Morocco.
The Fanwear Collection for each Federation includes a ftblCulture Tee, ftblCulture Track Jacket
and Pants, ftblCulture Hoodie, ftblCulture Sleeveless Tee, ftblCulture Shorts and ftblCulture
Bucket Hat.
The PUMA ftblCulture Fanwear Collection is available at PUMA.com and Totalsports from 13
November.
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