PUMA x LAAMS SUEDE

Cape Town, 1 August 2024 – PUMA has teamed up with the Lower East Side creative outpost
LAAMS to serve up a unique rendition of the PUMA Suede, embodying the spirit of encouraging
creatives to pursue their craft in any medium they choose.

The Suede LAAMS ‘Blank Canvas’ is a DIY-inspired, double-layered shoe offering a
customizable and artistic experience. Part artwork, part sneaker, the "Blank Canvas" Suede
features a removable top layer of canvas on the upper, which can be peeled away to reveal
green fuzzy suede beneath. This collaboration comes with the instruction to "Wear them into the
ground," encouraging wearers to create a unique, one-of-a-kind expression through their
journey with these special Suedes.

In addition to the tearaway canvas upper and hairy suede base layer, the PUMA x LAAMS
Suede is packed with details like fuzzy laces, silver lace jewels reading “PUMA” and “LAAMS,”
and even a map of Manhattan’s Lower East Side that appears on the shoe’s outsole.
The distinctive version of the Suede also comes with a printed tote bag and a special watercolor
paper box that serves as its own blank canvas. After creating your own work of art on the box,
submissions will be considered for a commemorative zine and in-store display at LAAMS.
The PUMA x LAAMS Suede is available from 3 August 2024, exclusively at Shelflife. Price
R3499.

PUMA has teamed up with the Lower East Side creative outpost LAAMS to serve up a unique rendition of the PUMA Suede, embodying the spirit of encouraging creatives to pursue their craft in any medium they choose. Founded by Scott Selvin, LAAMS opened its doors in New York in the summer of 2020