SHE MOVES WITH EMPOWERED STYLE: PUMA X LIBERTY
PUMA X LIBERTY
Cape Town, South Africa; March 22 nd , 2022 — Global sports brand PUMA and iconic design
house and department store Liberty are partnering together for a second collection, blurring the
lines between casual sportswear and fashion. The collection features bold and exciting pieces
designed for those who want to embody empowerment and independence through their style.
As part of PUMA’s She Moves Us platform, featuring real, strong, and empowered women, this
collection is inspired by the teambuilding and uplifting that is often intrinsically present in
women-led collectives and initiatives. The support and encouragement with which women help
each other fulfill their individual potential is at the centre of this collection and campaign.
The creative was shot on a farm filled with greenery and wildlife, showcasing a group gathering
to celebrate and empower each other. They came together in the British countryside to reflect
and share their individual stories, providing their thoughts on empowerment, liberty, and what
motivates them. Here’s a look at what they said:
“What empowers me is to see people living their true authentic self…Liberty is the autonomy
and strength to walk your own path…Waking up, looking in the mirror, and being like, ‘I got this
today.’”
The conversations with Deba, Ami Evelyn Hughes, Taya Francis and Bones Tan Jones can be
heard in the campaign video.
The PUMA x Liberty collection takes the camouflage print, usually used to ‘hide and conceal’,
and transforms it into a camo-inspired floral print on a line of striking statement pieces made to
stand out. It makes a graphic, bold and feminine fashion statement for all bodies and sizes.
The two unique floral prints cover traditional silhouettes including a Rain Jacket (R5 699), AOP
Pleated Skirt (R2 299) and Badge Tee (R1 399) along with a Reversible Bucket Hat (R749) and
Multi Pouch Bag (R1 299). The Mayze (R2 399), Suede Mayu Slip On (R2 199) and Leadcat 2.0
(R699) are adorned with classic Liberty florals.
Get your floral fit when the PUMA x LIBERTY collection drops on PUMA.com and at PUMA
Gateway, Braamfontein and V&A Waterfront stores, X-Trend Stores, WE ARE EGG and select
retailers from 25 March to July 2022.
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