PUMA has brought together its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world.
Led by global pop superstar Dua Lipa, PUMA will generate inspiring content over the course of 2021, including talks, videos and interviews with its female ambassadors, guided by the theme “She Moves Us”.
Sharing stories of success is all part of changing the narrative, especially in fields like sports and entertainment that have tended to amplify the accomplishments of men,” said Dua Lipa.
Supermodel Winnie Harlow and actress, model and activist Cara Delevingne as well as numerous PUMA athletes such as WNBA star Skylar Diggins-Smith, golfer Lexi Thompson, footballer Nikita Parris and high jumper Yaroslava Mahuchikh will also participate in the campaign, which will tell the story of how PUMA’s female ambassadors were inspired to become who they are today. For the She Moves Us Anthem video, click here: https://youtu.be/Atzuzvg3Xhw
By connecting its ambassadors with female consumers around the world on its social media platforms, PUMA will also create a global network which will spark a conversation around issues important to girls and women.
“She Moves Us” will also empower girls and young women through PUMA’s partnership with Women Win, a global women’s fund which uses sport to advance gender equality from the bottom up.