SNOOP DOGG G-STAR GRIP 36 JEANS IN ‘SAY IT WITCHA BOOTY’ CAMPAIGN
Leading the new trend towards wider fits, this 1970s-inspired style combines sharp
lines with retro appeal Dutch denim brand G-Star RAW has teamed up with hip-hop icon
Snoop Dogg to showcase its new G-Star Grip 36 jeans. The relaxed, wide-cut style is seen
on the multi-platinum artist in the tongue-in-cheek ‘Say it Witcha Booty’-campaign that
recently launched.
A looser version of G-Star’s original 3D Grip jeans, the new version taps into the emerging
menswear trend for wide-fit denim, with a roomier cut throughout the legs.
Crafted from raw denim in a choice of ecru or steel shades, the retro design recalls the strut
and swagger of the 1970s, while a knife pleat on the front of every pair sharpens up the
silhouette. Classic Chino-inspired front pockets with a concealed coin pocket at the side
complete the nostalgic look.
The G-Star Grip 36 is available in stores and online at www.gstarraw.com.
For more information on the ‘Say it Witcha Booty’ campaign, visit: www.gstarraw.com.
Speaking on the latest collaboration, Snoop explained, “I’m teaming up with G-Star, because we are both pushing the field, staying ahead, cutting the edge. We are both masters of our craft – leading the game. You know what I’m saying? We look ahead.”
