Top 10 New Luxury Streetwear Brands to Watch in 2025
As the luxury streetwear landscape continues to evolve, fresh, innovative brands are stepping up, offering unique designs, materials, and collaborations that are setting new trends. These emerging luxury streetwear labels are making their mark in 2025 and are definitely worth keeping an eye on.
1. 1017 ALYX 9SM (Matthew Williams)
Founded by Matthew Williams, the creative director of Givenchy, 1017 ALYX 9SM has become a favorite for those seeking high-end, utilitarian streetwear. The brand is known for its avant-garde approach to design, blending technical elements with street culture. The use of premium materials, along with signature hardware such as rollercoaster buckles, has made this brand highly sought-after in the luxury streetwear space.
Price Range: R2,700 – R27,000 (T-shirts R2,700, Jackets R27,000, Sneakers R7,200–R16,200)
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Website: https://www.alyxstudio.com
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Instagram: @1017alyx9sm
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2. Riot Division
Riot Division is a relatively new label that blends streetwear aesthetics with military influences, often incorporating cutting-edge technology and materials into its designs. Known for its functional pieces with futuristic, utilitarian design, this brand has quickly gained recognition for its bold approach to high-end street style.
Price Range: R1,800 – R9,000 (T-shirts R1,800, Jackets R7,200, Hoodies R3,600)
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Website: https://www.riotdivision.com
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Instagram: @riotdivision
3. Chinatown Market (Now Market)
Chinatown Market, rebranded simply as Market, is a fast-rising star in the luxury streetwear scene. The brand’s colorful, graphic-heavy designs mixed with luxury fabrics have caught the attention of fashion insiders and celebrities alike. Its collaborations, including recent ones with Adidas, are pushing it to the forefront of streetwear innovation.
Price Range: R900 – R14,400 (T-shirts R900, Hoodies R2,700, Jackets R9,000)
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Website: https://marketplaza.com
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Instagram: @marketplaza
4. Telfar
Telfar, founded by designer Telfar Clemens, is not a new player, but it has exploded in popularity recently, making its way into the luxury streetwear arena. The brand is known for its genderless designs, minimalist aesthetics, and inclusivity. The Telfar bag has become a cult item, and their collections continue to push boundaries with their sustainable and functional approach.
Price Range: R2,700 – R45,000 (T-shirts R2,700, Bags R2,700–R9,000, Outerwear R9,000–R45,000)
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Website: https://www.telfar.net
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Instagram: @telfarglobal
5. Luar (By Raul Lopez)
Luar, created by designer Raul Lopez, is gaining a reputation as one of the most innovative luxury streetwear brands. Combining elements of street culture with high-end craftsmanship, Luar has brought a fresh perspective to the scene. The brand’s collections blend vibrant colors, unique textures, and bold silhouettes, and its growing fanbase includes celebrities like Beyoncé and A$AP Rocky.
Price Range: R1,800 – R36,000 (T-shirts R1,800, Jackets R9,000–R27,000, Bags R9,000–R36,000)
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Website: https://www.luarstudio.com
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Instagram: @luarstudio
6. A Cold Wall (Samuel Ross)
A Cold Wall, founded by Samuel Ross, is a luxury streetwear brand that uses fashion to address social issues, particularly inequality in the working-class communities. The brand merges industrial design with streetwear, and its use of high-quality materials and subtle political undertones has resonated with a global audience, making it one of the hottest brands of the moment.
Price Range: R2,700 – R21,600 (T-shirts R2,700, Hoodies R4,500, Jackets R18,000)
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Website: https://www.acoldwall.com
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Instagram: @acoldwall
7. Cactus Plant Flea Market
Cactus Plant Flea Market has become a cult favorite in the luxury streetwear scene, known for its oversized silhouettes, bold graphic designs, and unique collaborations with Nike and other high-end brands. The brand’s quirky aesthetic blends street culture with avant-garde design, and its celebrity fanbase is rapidly growing.
Price Range: R1,800 – R14,400 (T-shirts R1,800, Hoodies R5,400, Sneakers R9,000–R14,400)
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Instagram: @cactusplantfleamarket
8. Pyer Moss (Kerby Jean-Raymond)
Pyer Moss, led by designer Kerby Jean-Raymond, blends luxury fashion with powerful social commentary. Known for its innovative designs that address African American culture, Pyer Moss has become a symbol of cultural pride and creativity. Its collaborations with Reebok have also pushed it into the luxury streetwear spotlight.
Price Range: R3,600 – R27,000 (T-shirts R3,600, Jackets R9,000–R27,000, Sneakers R9,000)
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Website: https://www.pyermoss.com
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Instagram: @pyermoss
9. Junya Watanabe MAN
Junya Watanabe, a designer from Comme des Garçons, has his own eponymous line that continues to push boundaries in the luxury streetwear scene. Known for its experimental approach to tailoring and use of innovative materials, the brand merges high fashion with street culture in unique, creative ways.
Price Range: R3,600 – R45,000 (T-shirts R3,600, Jackets R18,000, Outerwear R45,000)
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Website: https://www.comme-des-garcons.com (Junya Watanabe collections are featured under Comme des Garçons)
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Instagram: @junwatanabe_man
10. Mowalola
Mowalola, founded by Nigerian-born designer Mowalola Ogunlesi, is one of the most exciting new luxury streetwear brands to emerge in recent years. Known for her bold, graphic, and highly sexualized designs, Mowalola has already garnered attention from top-tier celebrities, including Kanye West and Solange. The brand is quickly becoming known for its provocative, fearless designs that blend streetwear with high fashion.
Price Range: R3,600 – R36,000 (T-shirts R3,600, Jackets R9,000–R27,000, Dresses R27,000)
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Website: https://www.mowalola.com
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Instagram: @mowalola
