Why Johannesburg Deserves a Bigger Place in South Africa’s Tourism Story
Johannesburg tourism
Johannesburg, South Africa – 4 November 2025 | When travellers picture South Africa, Cape Town’s Table Mountain and the Kruger National Park often dominate the imagination. Yet, according to Wilson Tauro, Country Manager Southern Africa at Air France–KLM, Johannesburg deserves far more recognition — not just as a gateway city, but as a vibrant travel destination in its own right.
Johannesburg: The Beating Heart of South Africa
Johannesburg’s biggest strength lies in its connectivity. With O.R. Tambo International Airport offering direct flights across Africa and beyond, the city is the perfect launchpad for travellers wanting to explore South Africa.
“Johannesburg is the heartbeat of South Africa,” says Tauro. “It’s the perfect starting point for any traveller wanting to experience South Africa’s diversity, energy, and soul.”
Explore South Africa from Johannesburg
Within a four-hour drive of Johannesburg, visitors can reach a variety of world-class destinations, including:
- Hartbeespoort Dam – a scenic escape ideal for watersports and weekend getaways.
- Pilanesberg National Park – a malaria-free wildlife reserve with the Big Five.
- Dullstroom – South Africa’s fly-fishing haven and highland retreat.
- Mpumalanga – gateway to breathtaking natural beauty and waterfalls.
- The Drakensberg Mountains – Tauro’s personal favourite, a UNESCO World Heritage Site offering spectacular hikes and views.
These nearby locations showcase the rich diversity of South African tourism, proving that Johannesburg is more than a stopover — it’s a gateway to adventure.
Beyond Business: The Lifestyle Appeal of Johannesburg
Known as Africa’s economic powerhouse, Johannesburg is also a city of culture, creativity, and cuisine.
“Johannesburg’s reputation as merely a business hub undersells its cultural and lifestyle appeal,” says Tauro.
From the trendy Maboneng Precinct and Sandton’s rooftop bars, to the Apartheid Museum, Gold Reef City, and Soweto’s Vilakazi Street, Johannesburg offers an authentic taste of South African urban life.
“Here, history meets innovation,” Tauro adds. “You can visit a world-class art gallery in the morning, enjoy authentic township cuisine for lunch, and end your day at a rooftop bar overlooking the skyline.”
A Personal Connection to South Africa
Having lived in South Africa for years, Tauro has developed a deep appreciation for the country’s people, resilience, and creativity.
“South Africa has made a lasting impact on me,” he says. “Its warmth, its diversity, and its spirit of perseverance are unlike anywhere else in the world. Yes, the country faces its challenges, but its beauty and possibility continue to inspire me every day.”
Air France–KLM’s Commitment to Connecting South Africa
With daily flights between Johannesburg, Cape Town, and major European hubs Amsterdam and Paris, Air France–KLM continues to play a vital role in connecting South Africa to the world.
“We see travel as a bridge that connects cultures and communities,” Tauro explains. “By encouraging visitors to explore Johannesburg, we’re helping the world see South Africa as the multifaceted, inspiring destination it truly is.”
As global travel rebounds, Tauro believes that starting a South African journey in Johannesburg offers travellers a more authentic and immersive experience.
“If you start your journey here,” he says, “you’re starting at the centre of South Africa’s heartbeat — surrounded by its people, its stories, and its energy.”