Cape Town,10 April 2024 – Global sports company PUMA has launched its first worldwide
brand campaign in 10 years “FOREVER. FASTER. – See The Game Like We Do” to strengthen
the brand’s positioning as the Fastest Sports Brand in the world. The campaign conveys the
brand’s unique connection with speed and invites everyone – professional and everyday athletes
alike – to see the game like PUMA does.
PUMA was founded in 1948 by Rudolf Dassler who had the vision to create shoes that make
athletes agile, nimble and fast – just like a puma. Over the last 75 years, PUMA has worked with
the fastest athletes, clubs and federations to create cutting-edge innovations that provide
sporting excellence and victories that live forever in the memories of fans across the globe.
This year – through the globally featured Brand Campaign – PUMA is demonstrating how speed
is deeply rooted in the brand’s DNA. Speed has always been PUMA’s vantage point. The desire
to be faster and overtake others is in everyone’s nature. To go faster gives you joy and an
adrenaline rush like no other. The passion for speed is simply universal.
“See The Game Like We Do: FOREVER. FASTER.” means to see sports and sports culture
differently and ultimately win in a way only the fastest can. In a way only PUMA can. PUMA has
always been the first to see the next play, quick to act on its instinct, and set the pace for others
to follow. This is what enables us to see the game differently, challenge conventions and create
moments that will live with us forever.
“Everyone dreams of having a superpower and speed is PUMA’s,” said Arne Freundt, CEO of
PUMA. “Speed is the superpower that enables the greats to change the game. Just like our
world icons Mondo Duplantis, Karsten Warholm, Neymar Jr or Breanna Stewart, we know that
speed unlocks athletic performance and victory in everyone. Through our ability to bring speed
to life, PUMA invites all people to break through their own limits, unlock their personal best and
become a better version of themselves, allowing them to see the game like we do: FOREVER.
FASTER.”
“Our new global brand campaign is PUMA’s biggest marketing investment ever,” said Richard
Teyssier, Vice President Brand and Marketing. “It is the first time PUMA has a single message –
FOREVER. FASTER. – throughout the entire year and across all performance categories such
as Football, Running, Basketball and Handball. The holistic brand message is emotional and
distinctive to make sure it connects and resonates with our target consumers.”
“FOREVER. FASTER. – See The Game Like We Do” launched on April 10 and will be
communicated across the entire media mix, including Social Media, TV, PR, Out Of Home
Media and Points of Sale worldwide. It will include a hero brand film and supporting creative
assets with featured top athletes, such as Antoine Griezmann, Breanna Stewart, Christian
Pulisic, Felix Streng, Jack Grealish, Javier “Chicharito” Hernández, Karsten Warholm, Kai
Havertz, Lamelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio
Aguero, Shericka Jackson, and Yaroslava Mahuchikh.
Later this year, PUMA will present dedicated brand videos and creative assets for The
CONMEBOL Copa America, UEFA Euro 2024, and The 2024 Summer Olympics.
