PUMA “FOREVER. FASTER.” Campaign: First Global Brand Campaign in 10 Years
PUMA Launches First Global Brand Campaign in 10 Years: “FOREVER. FASTER. – See The Game Like We Do”
Global sports company PUMA has officially launched its first worldwide brand campaign in over a decade titled “FOREVER. FASTER. – See The Game Like We Do.” The campaign reinforces PUMA’s identity as the Fastest Sports Brand in the world while celebrating the universal power of speed across sport and culture.
The campaign invites both professional athletes and everyday competitors to embrace PUMA’s vision of speed, performance and innovation.
Watch the Official PUMA FOREVER. FASTER. Campaign
PUMA’s Legacy of Speed Since 1948
Founded in 1948 by Rudolf Dassler, PUMA was built on the vision of creating footwear that would make athletes agile, nimble and fast — just like a puma.
Over the last 75 years, the brand has partnered with some of the fastest athletes, clubs and federations in the world, developing innovative performance products that have helped shape unforgettable sporting moments.
With the launch of “FOREVER. FASTER.”, PUMA is highlighting how speed has always been deeply embedded in the brand’s DNA.
According to PUMA, the desire to move faster, push limits and outperform competitors is universal — and that passion for speed connects athletes and fans worldwide.
What “FOREVER. FASTER.” Means
The campaign slogan “See The Game Like We Do: FOREVER. FASTER.” reflects PUMA’s approach to sport and sports culture.
PUMA describes the message as:
- seeing sports differently,
- acting instinctively,
- challenging conventions,
- and creating iconic moments that last forever.
The campaign celebrates athletes who break boundaries through speed, confidence and determination.
PUMA CEO on the Campaign
Arne Freundt, CEO of PUMA, described speed as the company’s ultimate superpower.
“Everyone dreams of having a superpower and speed is PUMA’s,” said Freundt.
He explained that speed allows athletes to unlock peak performance and push beyond their limits.
The campaign features global sports stars including:
- Neymar Jr.
- Karsten Warholm
- Mondo Duplantis
- Breanna Stewart
According to Freundt, PUMA aims to inspire people everywhere to unlock their personal best and become better versions of themselves.
PUMA’s Biggest Marketing Investment Ever
Richard Teyssier, Vice President of Brand and Marketing at PUMA, described the initiative as the company’s largest marketing investment to date.
For the first time, PUMA will carry a single unified message — FOREVER. FASTER. — across all major performance categories including:
- Football
- Running
- Basketball
- Handball
The campaign has been designed to emotionally connect with consumers while strengthening PUMA’s global brand identity.
Global Athlete Line-Up Featured in the Campaign
The “FOREVER. FASTER.” campaign includes a hero brand film and creative assets featuring some of the world’s biggest athletes, including:
- Antoine Griezmann
- Christian Pulisic
- Jack Grealish
- Kai Havertz
- LaMelo Ball
- Luis Suárez
- Memphis Depay
- Sergio Agüero
- Shericka Jackson
- Yaroslava Mahuchikh
Massive Global Rollout Across Media Platforms
The campaign officially launched on April 10 and is being promoted globally across:
- Social Media
- Television
- Public Relations campaigns
- Out-of-home advertising
- Retail points of sale
Later in the year, PUMA will also release dedicated creative campaigns tied to:
- CONMEBOL Copa America
- UEFA Euro 2024
- The 2024 Summer Olympics
PUMA Continues to Push Sports Culture Forward
With “FOREVER. FASTER. – See The Game Like We Do,” PUMA South Africa is reaffirming its commitment to innovation, elite athletic performance and global sports culture.
The campaign positions speed not just as a physical advantage, but as a mindset capable of inspiring athletes and everyday people alike.
