adidas Originals and Sporty & Rich Launch their Latest Collaborative Collection
adidas Originals and Sporty & Rich Launch their Latest Collaborative Collection
South Africa, May 22, 2024 – adidas Originals and Sporty & Rich return for the latest installment of their collaborative partnership. Continuing to establish a distinctive set of aesthetic codes, the fourth collection from the Trefoil and the Los Angeles-based label focuses on footwear – with a trio of considered takes on the Handball Spezial.
Design: A Terrace Classic Reimagined
The latest adidas Originals x Sporty & Rich collection sees the brand’s founder, Emily Oberg, turn her creative eye to a bonafide terrace classic, reimagining the Handball Spezial in three pastel colorways.
Each pair features:
- A suede upper
- Leather stripes
- A leather heel mustache
- Gold foil ‘Sporty & Rich’ branding
- Packaging in a custom box
Pricing & Availability
The fourth adidas Originals x Sporty & Rich collection launches on May 23rd on adidas.co.za and at Sandton, V&A, Gateway and Shelflife at 10am and retails at R2499.
Sporty & Rich is a lifestyle and wellness brand that originated as an Instagram mood board created by Emily Oberg in 2015. Known for its “vintage sportswear meets luxury” aesthetic, the brand has evolved from a social media page into a multi-million-dollar apparel label focusing on quality and longevity. Sporty & Rich +2
Brand Identity & Aesthetic
- The Look: The brand is heavily inspired by 1990s country club attire, archival athletic heritage, and “old money” leisurewear.
- Design Philosophy: It emphasizes a “health is wealth” message, often featuring minimalist graphics related to wellness clubs, fitness, and intentional living.
- Core Products: Popular items include oversized logo sweatshirts, bike shorts, tennis-inspired skirts, and “Wellness Club” caps. adidas South Africa +7
History & Growth
- Founder: Emily Oberg, a former editorial producer at Complex Magazine and creative lead at Kith, initially started the project with no intention of it becoming a commercial brand.
- Evolution: It grew from an Instagram page to a print magazine and eventually a clothing line that generated over $40 million in sales by 2025.
- Manufacturing: Most of the brand’s core jersey products, such as crewnecks, are constructed from 100% USA-grown cotton and manufactured in Los Angeles. Sporty & Rich +3
Notable Collaborations & Presence
- adidas Originals: One of its most recognized partnerships is the adidas Originals x Sporty & Rich collection, which reimagines iconic silhouettes like the Samba OG with vintage-inspired colorways.
- Retail Presence: The brand operates flagship stores in New York (SoHo) and Los Angeles (Melrose Ave), featuring physical spaces that often include wellness-themed cafés.
- Celebrity Following: It is a staple for “it girls” and has been seen on celebrities like Kendall Jenner and Hailey Bieber. adidas South Africa +2
Would you like to see specific product recommendations from their latest collection or more information on their sustainability practices?
Launches May 23rd at 10am on adidas.co.za and at Sandton, V&A, Gateway and Shelflife stores. Retail price: R2499. While stocks last.
