adidas Originals by Edison Chen
First Global Collaboration Drop: CLOT Superstar
Cape Town, South Africa - February 21, 2024 - Following their inaugural partnership debut during Shanghai Fashion Week, adidas Originals and Edison Chen announce their first global footwear drop, the CLOT Superstar by Edison Chen. adidas Originals by Edison Chen is here to bridge together the legacies of two iconic figures and this shoe signifies the beginning of a new era that will redefine creative innovation and cultural exchange.
As seen during Shanghai Fashion Week, Chen uses his inventive vision and creative excellence to give us the CLOT Superstar by Edison Chen. As a fresh take on the classic adidas Originals silhouette, adidas and Edison Chen encourage us to be ourselves, effortlessly and authentically. From a collection that mirrors Chen’s artistic journey, CLOT Superstar by Edison Chen is the first step in bridging together Eastern and Western cultures. A spontaneous and effortless vibe is carried from the product, throughout the entire campaign.
This debut from adidas Originals and Edison Chen carries the essence of classic suiting with its refined details and tailoring. The distinctive shell toe has been reimagined with finely crafted hand stitched ridges in premium leather. Updated details continue throughout the midsole and outsole which feature a unique ripple, visible EVA wedge and a beautiful leather welt. Refined not only in construction but color as well, the CLOT Superstar by Edison Chen is available in White with black contrast stitching and logo detail.
Along with the global drop, adidas Originals and Edison Chen are releasing a corresponding campaign. The campaign welcomes all to step into the House of Edison Chen, where elegance is effortless, heritage is honored, connection is key, and trying something new is a part of the thrill. Just as Edison evolves from streetwear icon to cultural catalyst, the film begins in the streets and transitions into a speakeasy lounge where the campaign’s protagonists - Jung Woo, Chris Severn, Joyce Wrice, Brent Faiyez, and DPR Ian - serve as hosts, inviting the guest on an unforgettable night of adventure. Guiding the viewer through each room from a first person point-of-view, the person is revealed to be none other than Edison himself who has assembled this zeitgeist of personalities - unique in background yet culturally aligned - under one roof.
On your cultural journey across the globes, the CLOT Superstar by Edison Chen is the go-to for those who dare to be original.
The CLOT Superstar by Edison will be available in-store in V&A Waterfront, Sandton, Gateway and Shelflife stores and is priced at R3999.
