Adidas x BAPE

Adidas x BAPE
adidas Originals join BAPE®’s 30th anniversary celebrations with a series of footwear and apparel collections released over a year-long period. Campaign content will revisit the visual language of the cult Japanese magazines that helped push the brand beyond the boundaries of streetwear to influence the worlds of art, music and fashion; reimagining them in a future-facing manner to communicate with new consumer Audiences.
Campaign content frames the updated adidas CAMPUS 80s BAPE® shoes in a fictitious editorial layout that revisits the Japanese sneaker catalogues & magazines of the early 2000’s. Content will explore the key product details & materials in an integrated manner, connecting with OG consumers and playing on current digital archive trends.
Available from selected adidas stores from 1 July 2023
ADIDAS AND MANCHESTER UNITED
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History:The collaboration began in 2003 with the “Super Ape Star” sneaker, marking a significant moment in streetwear history.
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Key elements:The partnership is characterized by the fusion of Adidas’ iconic designs with BAPE’s distinctive camo patterns and playful graphics.
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Recent releases:Recent collaborations include the SSTR V, a reimagining of the Superstar vintage, and the Orketro, a Tokyo-designed silhouette that blends mesh and enamel leather with BAPE’s signature colorways.
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Impact:The Adidas x BAPE collaborations have significantly shaped streetwear culture, influencing fashion trends and setting new standards for brand collaborations.