adidas Originals join BAPE®’s 30th anniversary celebrations with a series

of footwear and apparel collections released over a year-long period.

Campaign content will revisit the visual language of the cult Japanese

magazines that helped push the brand beyond the boundaries of

streetwear to influence the worlds of art, music and fashion; reimagining

them in a future-facing manner to communicate with new consumer

Audiences.

Campaign content frames the updated adidas CAMPUS 80s BAPE® shoes in a fictitious

editorial layout that revisits the Japanese sneaker catalogues & magazines of the early

00’s. Content will explore the key product details & materials in an integrated manner,

connecting with OG consumers and playing on current digital archive trends.

Available from selected adidas stores from 1 July 2023