ADIZERO ADIOS PRO 4 LEADS THE WAY AS ADIDAS INTRODUCES NEW RACE SILHOUETTE TO ITS AWARD-WINNING, RECORD BREAKING ADIZERO FRANCHISE
ADIZERO ADIOS PRO 4 x ADIDAS
- With a legacy of five world records and 73 major road race victories, the Adizero Adios Pro range is designed to help athletes break records
- Made for fast runners, the Adizero Adios Pro 4 redefines fast with advanced technology and cutting-edge design including a new forefoot rocker point geometry, designed to trigger forward momentum and improve running economy
- The Adizero Adios Pro 4 will be widely available from January 2025 in-store, on adidas.co.za, and via the adidas app.
South Africa, January 17, 2025 – Since its introduction in 2020, adidas’ Adizero Adios Pro range has consistently dominated the podiums, featuring on the feet of more World Marathon Majors winning athletes than any other brand.
Building on this legacy, adidas is introducing a new era of fast with the launch of the Adizero Adios Pro 4. The race-ready Adios Pro 4 is engineered for peak performance, and offers athletes optimal support during race preparation. The new release is designed to help athletes achieve top performance on race day.
ADIZERO ADIOS PRO 4 – DESIGNED TO BREAK RECORDS
Developed at adidas’ Innovation Lab in Herzogenaurach, Germany, and tested extensively with consumers and top athletes across multiple countries, including elite runners in Iten, Kenya, Japan, and the US, the Adizero Adios Pro 4 combines proven race-winning technology with fresh Adizero design aesthetics. Product teams and engineers drew on insights from earlier Pro silhouettes to refine and enhance the new racing shoe for optimal performance and speed.
Key updates include:
NEW FOREFOOT ROCKER POINT GEOMETRY
- Inspired by the revolutionary Adizero Adios Pro Evo 1, the forefoot rocker – the point at which the sole curves upward underneath the toes or forefoot – is placed at 60% of the length of the shoe. This is lab-tested to trigger forward momentum and improve running economy. Alongside this, the shoe boasts a full-length Lightstrike Pro midsole, providing runners with a lighter and softer feeling as their feet hit the ground.
LIGHTLOCK UPPER
- The shoe introduces a first-of-its-kind lightweight, one-way stretch woven mesh upper that is paired with internal locking bands for a snug and secure feeling when running at high speed. This is matched with a new lacing system, which provides a locked-down fit for runners.
LIGHTTRAXION OUTSOLE
- After studying strike patterns of some of adidas’ leading athletes, to understand where grip was needed most, these insights were translated into a new patterned outsole that maps material to key areas.
“We’re kicking off fall marathon season strong with a bold update to our most successful silhouette ever – the Adios Pro.”
says Charlotte Heidmann, Global Category Director Running Footwear at adidas. “The shoe was developed with and for some of the world’s fastest including Agnes Ngetich, Benson Kipruto and Amos Kipruto, underlining our commitment to serving our athletes with innovation that propels their race-winning pace.”
The Adizero Adios Pro 4 weighs approximately 200g (men’s) and 172g (women’s). *Based on UK8.5.
LAUNCH INFORMATION
Featuring the well-known Adios Pro colorway DNA, the Adizero Adios Pro 4 will cost R5499. It will be widely available from January 17th 2025 in-store, on adidas.co.za and via the adidas app.
It launches alongside a new apparel range, inspired by the triumphant “sound of winning” at the finish line during competition, which includes a race-ready Adizero singlet, and Adizero Control Short Tights – made with RHEON™ technology, which actively supports and controls muscle movement.
FAQ: adidas Adizero Adios Pro 4
1. What is the Adizero Adios Pro 4?
The Adizero Adios Pro 4 is adidas’s newest marathon super shoe. It’s designed for distance racing (10 km to marathon) and borrows key innovations from the ultra-light, limited-edition Adizero Adios Pro Evo 1.
2. How is it different from the Adios Pro 3?
The Pro 4 is softer, lighter, and more aggressive. Major changes include:
- New softer Lightstrike Pro foam for more bounce
- A forefoot rocker moved to 60% of the shoe’s length (more forward tilt)
- A new LightLock woven upper for better comfort
- Lower weight (~200g vs. ~215g in men’s US 9)
3. Does it still have carbon rods?
Yes. The EnergyRods 2.0 (carbon-infused rods that follow the foot’s metatarsals) remain, but their geometry is slightly adjusted to work with the new rocker.
4. What’s the outsole material?
The Pro 4 uses a new Lighttraxion semi-transparent rubber outsole, strategically placed to save weight, with a patch of Continental™ rubber under the forefoot for grip and durability.
5. How much does it cost?
The Adizero Adios Pro 4 retails for $250 / €250 / £250.
6. When and where can I buy it?
The shoe was widely released starting January 2025. It’s available via:
- adidas.com
- The adidas app
- Select running specialty retailers
7. Who is the Adios Pro 4 for?
It’s best for experienced runners with good running form who want a soft, bouncy, forgiving racer for the marathon distance. It works best at faster paces (generally under 5:30 min/km).
8. Should I choose the Pro 4 or Pro 3?
- Choose Pro 4 if you want maximum long-distance comfort, softness, and bounce.
- Choose Pro 3 if you prefer a firmer, more stable, more aggressive propulsive feel for shorter races (10 km to half marathon).
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