Amelia Gray and Maglera Bring the Heat in New PUMA Mostro Drops

Amelia Gray & Maglera Bring the Heat in New PUMA Mostro Drops

Cape Town, 2 June 2025 – The bold PUMA Mostro continues to be reborn.
Spotlighting the ferocious and unconventional spirit of the Mostro, model and tastemaker
Amelia Gray leads this latest campaign from PUMA, with Maglera the face of the local
campaign.

Gray’s fearless style and her ability to define trends embody the Mostro itself – disruptive
and utterly original. After dark, Gray’s unmistakable synergy with the silhouette comes to life
through a striking series of visuals that explore moments of intimacy and fierce attitude
during a night out. Through the campaign, anticipation continues to build, creating a fluid
rhythm that mirrors the bold energy of the PUMA Mostro. As the night continues to unfold,
Gray’s curiosity ultimately draws new and bold connections.

“I love that the Mostro is comfy, cool, and just easy to wear. It looks great with everything
and instantly pulls the whole look together. It has that perfect mix of retro and modern that
makes any outfit feel more elevated,” says Gray.

Following collaborations and special-edition releases, the unmistakable Mostro continues to
make noise. First released in 1999 and given the name “Mostro,” after the Italian word for
monster, the silhouette takes its hybrid look from a 1960s track spike and a 1980s surfing
shoe, culminating in a unique low-profile silhouette defined by its signature spiked sole and
utilitarian strap closure. Now the PUMA Mostro shares the main stage with Gray.

(14) PUMA MOSTRO Amelia Gray – YouTube

On 5 June 2025, the first chapter is unveiled with the launch of the “Pelé Yellow” Mostro,
available on PUMA.com, PUMA Retail stores, Sportscene, Archive, JD Sports, Superbalist
and Office London. Price R2399.

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