BIRKENSTOCK EXPANDS RETAIL FOOTPRINT IN SOUTH AFRICA

Cape Town, 22 June 2022 – BIRKENSTOCK, the German lifestyle brand with a heritage in iconic footwear is building on the strength of its South African retail presence with the launch of two new concept stores: Menlyn Park in Tshwane and Canal Walk Shopping Centre in Cape Town. This expansion is testimony to a growing demand from BIRKENSTOCK’s loyal and new customers across South Africa and follows the opening of stores in Cavendish Square and Sandton City.

As the inventor of the footbed, BIRKENSTOCK is popularly known for its exceptional comfort and high functionality based on a history that can be traced as far back as 1774.

The new BIRKENSTOCK
concept stores have been aesthetically designed with the rich legacy of the brand in mind, and are
located in prime retail locations to ensure maximum visibility.

BIRKENSTOCK’S relationship with nature is reflected in the stores’ fittings, with earthy colours and natural interior design elements to emphasize the brand’s philosophy.
The stores carry footwear in an abundance of materials, colours, and styles. Expect to find timeless
sandals in neutral tones from BIRKENSTOCK’s core range, alongside exciting seasonal releases
such as the beautiful Big Buckle Oiled Leather, elegant Earthy Vegan, and premium High Shine
collections.

In addition to the iconic sandal styles for which BIRKENSTOCK is famous, the Canal
Walk and Menlyn stores also stock a range of BIRKENSTOCK shoes including the Bend sneakers,
and Zermatt and Boston clogs.