BIRKENSTOCK LAUNCHES STATEMENT STORE AT V & A WATERFRONT

Cape Town, 18 October 2022 – BIRKENSTOCK has launched a new concept store at the
V&A Waterfront, Cape Town’s most prestigious shopping destination. The beautiful new
space features a fully open shopfront flanked by wooden panels, an iconic BIRKENSTOCK
footbed crafted into a lamella wood ceiling, and a marble slab with brass inlays featuring the
script: German Tradition Since 1774.

The German lifestyle brand has a heritage in iconic footwear and BIRKENSTOCK’s
relationship with nature is reflected in the store’s fittings, with earthy colours and natural
interior design elements. The bright and contemporary store interiors feature cork, jute, and
leather, reflecting the use of these natural materials in its footwear.

BIRKENSTOCK stores showcase a growing collection of products for women, men and
children including sandals, shoes, boots, and socks in a comprehensive assortment of
styles, colourways, and materials.
Expect to find timeless styles in neutral tones from the core collection as well as
sensationally stylish seasonal styles, such as the patent leather High Shine range, super
premium Bold Collection, popular suede and nubuck styles and a colourful array of
waterproof EVA models.

With the rising demand for BIRKENSTOCK footwear in South Africa, the brand continues to
identify prime retail locations to expand its footprint across the country. A new store opened
at Eastgate Shopping Centre in Tshwane in August, while the Canal Walk and Menlyn
stores have been refurbished to align with the global store concept.
The ever-popular Somerset West store will be refitted early next year. This December will
see the arrival of BIRKENSTOCK Gateway, the first BIRKENSTOCK store in Kwa-Zulu
Natal, and the next step in growing the brand’s presence in South Africa.
Visit the V&A Waterfront BIRKENSTOCK store on the Upper Level, Shop 251, Victoria &.
Alfred Waterfront, Foreshore, Cape Town, 8001. Contact number: 021 856 8497.
Follow @birkenstockza on social media for exciting new drops and store news.
To shop BIRKENSTOCK online, visit Bash Africa: https://bashafrica.com/
