Cape Union Mart’s Exclusive Rare Earth Collection
Yesterday, Mother Nature invited and gathered Cape Union Mart’s fashion friends and family to officially launch the exclusive Rare Earth collection. Made for women, by women, the event was held at the picturesque Lawns at Roundhouse in Camps Bay to showcase looks that are perfect for any occasion whether indoors or out.
The launch was hosted by TV and Radio Personality, Mishka Loesch, who immersed guests such as Jo-Ann Strauss, Donnalee Roberts and Tracey Lange (to mention a few), on the comfortability, sustainability and timelessness garments that are Rare Earth pieces. For unique and homegrown prints with sustainable fabrics and classic, flattering silhouettes, visit capeunionmart.co.za or shop at your nearest Cape Union Mart store.
Cape Union Mart is a South African-based outdoor and adventure retailer, renowned for its wide range of gear and apparel for hiking, camping, travel, and more. Founded in 1933, it’s known as South Africa’s favorite outdoor adventure store, offering everything from essentials to specialized equipment. The company also operates under the Cape Union Mart Group, which includes other retail chains like Old Khaki and Poetry
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History and Founder:
Cape Union Mart was established in 1933 by Philip Krawitz, who envisioned it as a destination for servicemen and tourists, later becoming known for its diverse product selection and friendly service, according to the company’s website.
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Product Range:
The store stocks a wide variety of outdoor gear, including clothing, footwear, camping equipment, hiking accessories, travel items, and more, catering to various outdoor activities like hiking, running, camping, and travel.
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Focus on Quality:Cape Union Mart emphasizes quality and craftsmanship in its products, sourcing both in-house brands and internationally renowned brands.
