Sony ULT POWER SOUND Speakers Launch in South Africa: Meet the ULT TOWER MAX, TOWER 7 and TOWER 5
Sony brings three new ULT POWER SOUND party speakers to South Africa, delivering powerful bass, DJ connectivity, karaoke features and immersive party sound ahead of summer.
South Africa – 30 October 2026: Summer is getting a new soundtrack. Sony has launched three new additions to its ULT POWER SOUND speaker range in South Africa: the ULT TOWER MAX, ULT TOWER 7 and ULT TOWER 5.
The launch took place earlier this week at Sourcefin in Sandton, Johannesburg, bringing together media, influencers, music industry figures and invited guests for an evening celebrating sound, performance and South African music culture.
Under the theme “Massive Bass. Ultimate Vibe”, the event introduced Sony’s latest party speakers through live music, performances and hands-on product demonstrations. The launch also reflects South Africa’s growing influence on the global music stage, with genres such as Amapiano, Lekompo, House and Bacardi continuing to reach audiences beyond the country’s borders.
Chronical Deep Named Featured Artist for Sony ULT POWER SOUND Launch
One of the evening’s highlights was the unveiling of South African artist and DJ Chronical Deep as the featured artist for the new ULT POWER SOUND range.
A pre-recorded film showed Chronical Deep putting the new speakers through their paces. He also took to the stage to discuss his creative process and demonstrate how quickly a DJ setup can come together using Sony’s ULT speakers.
Speaking about the experience, Chronical Deep highlighted the importance of straightforward setup, powerful sound and practical connectivity for DJs and performers.
Chronical Deep, DJ:
“Playing music should feel simple. You plug in, press a button and the sound is there, with no mountain of gear between you and the crowd. What stands out about the ULT range is that Sony has listened to what artists need and built it in, from the DJ inputs to the bass that moves a room.”
Sony Panel Explores South Africa’s Influence on Global Music
The launch also featured a panel discussion exploring South Africa’s growing influence on international music culture and the role technology plays in connecting local artists with global audiences.
The panel brought together DJ and producer Soulfreakah, event and sound entrepreneur DJ Moja TK, and Murat Gebeceli, Marketing Director at Sony Middle East and Africa.
Discussions focused on how Amapiano, Lekompo, House and Bacardi are influencing worldwide music trends, alongside the opportunities digital platforms and technology are creating for South African artists to reach new audiences.
Guests also had the opportunity to experience the speakers through a series of interactive demonstrations, including:
- 360° Party Sound for immersive audio coverage.
- ULT1 and ULT2 bass modes for different low-frequency sound experiences.
- Karaoke functionality.
- DJ connectivity and equipment demonstrations.
- Party Chain through Auracast™.
- App-controlled speaker lighting.
The evening continued with a cypher challenge headlined by professional dancer and choreographer Leon Andrew Labuschagne, alongside Five6seven8 Dance Studio. A live beatboxer also added to the atmosphere.
Sony Says New ULT Speakers Are Built for South African Music Culture
Sony says the new ULT POWER SOUND speakers are designed around the music and social experiences that resonate with South African consumers.
The ULT1 and ULT2 bass modes deliver deep, punchy low frequencies suited to genres such as Amapiano, Lekompo, House and Bacardi. Meanwhile, XLR and RCA inputs allow DJs to connect their equipment directly to the speakers.
Rather than requiring a complicated collection of equipment, the range is designed to make setup more straightforward. Users can switch sound modes using the ULT button, while the Sony Sound Connect app provides additional control over the listening experience.
Murat Gebeceli, Marketing Director at Sony Middle East and Africa, said the new range brings powerful bass and immersive sound to different occasions, while making it easier for DJs and artists to get started.
Murat Gebeceli, Marketing Director at Sony Middle East and Africa:
“South African consumers are passionate about music and shared experiences. With the ULT TOWER MAX, ULT TOWER 7 and ULT TOWER 5, we are bringing them powerful bass and immersive sound for any occasion. We also want artists and DJs to spend their energy on the music, so these speakers are quick to set up and ready to perform. We are proud to return with a fresh set of ULT POWER SOUND products just in time for summer.”
Sony ULT TOWER MAX, ULT TOWER 7 and ULT TOWER 5: Features Compared
The three new Sony ULT POWER SOUND speakers cater to different environments, from large parties and DJ performances to smaller gatherings and home entertainment.
Sony ULT TOWER MAX: Built for Big Parties and DJ Sets
The Sony ULT TOWER MAX is designed for larger parties and DJ setups, combining multiple speaker drivers with an upgraded ULT DUCT and a high-powered amplifier to deliver powerful bass with minimal distortion.
Its audio configuration includes three woofers, four tweeters and two mid-range speakers, helping balance deep bass with clear vocals.
Key features include:
- Three woofers, four tweeters and two mid-range speakers.
- Upgraded ULT DUCT and high-powered amplifier.
- Four sound modes: ULT1, ULT2, FLAT and LIVE.
- 360° Party Sound.
- Party Chain via Auracast™ to synchronise music and lighting across up to 100 speakers.
- Splashproof top panel.
- DJ connectivity through XLR and RCA inputs.
- Karaoke connectivity.
The ULT TOWER MAX is positioned as the range’s party-focused option, particularly for DJs and hosts looking for a speaker system capable of filling larger spaces.
Sony ULT TOWER 7: Powerful Sound with Up to 30 Hours of Battery Life
The Sony ULT TOWER 7 combines powerful audio with portability and extended battery performance, making it suitable for parties and different listening environments.
Users can switch between ULT1, ULT2, FLAT and LIVE1 sound modes, while orientation-aware tuning adjusts the sound depending on how the speaker is positioned.
Key features include:
- Four sound modes: ULT1, ULT2, FLAT and LIVE1.
- Orientation-aware sound tuning.
- Up to 30 hours of battery life.
- Up to 180 minutes of playback from a 10-minute charge.
- IPX4 water resistance.
- DJ connectivity through XLR and RCA inputs.
- Bluetooth and USB connectivity.
Its extended battery life and quick-charging capability make the ULT TOWER 7 an option for users who want powerful sound without constantly worrying about charging.
Sony ULT TOWER 5: Compact Party Speaker with Up to 300W of Power
The Sony ULT TOWER 5 is designed for smaller gatherings, house parties and braais, offering a more compact option within the new ULT POWER SOUND lineup.
Despite its smaller positioning, the speaker delivers up to 300 W of power and includes lighting features to add to the party atmosphere.
Key features include:
- Up to 300 W of power.
- Up to 20 hours of battery life.
- Up to 100 minutes of playback from a 10-minute charge.
- IPX4 water resistance.
- Three lighting modes.
- DJ connectivity through XLR and RCA inputs.
- Bluetooth and USB connectivity.
- Karaoke connectivity.
The ULT TOWER 5 is aimed at consumers looking for a party speaker that can handle smaller social gatherings while offering powerful bass and entertainment features.
DJ Connectivity, Bluetooth and Karaoke Across the ULT Range
Connectivity is a major part of Sony’s latest ULT POWER SOUND lineup. All three speakers support DJ equipment through XLR and RCA connections, alongside Bluetooth and USB connectivity.
The ULT TOWER MAX and ULT TOWER 5 also support karaoke connections, giving users additional entertainment options beyond music playback.
With DJ inputs, dedicated bass modes and app-controlled features, Sony is positioning the range for both everyday listening and more social, performance-driven environments.
Sony ULT POWER SOUND Speakers in South Africa: What You Need to Know
The new ULT TOWER MAX, ULT TOWER 7 and ULT TOWER 5 were introduced in South Africa at Sony’s launch event at Sourcefin in Sandton on 30 October 2026.
The range is designed for music lovers, DJs and party hosts looking for powerful bass, flexible connectivity and features suited to different entertainment spaces.
For more information about Sony’s ULT POWER SOUND range and product availability in South Africa, visit Sony South Africa.
Frequently Asked Questions
What new Sony ULT POWER SOUND speakers launched in South Africa?
Sony introduced three new speakers in South Africa: the ULT TOWER MAX, ULT TOWER 7 and ULT TOWER 5. They form part of the company’s ULT POWER SOUND range.
What is the Sony ULT POWER SOUND range designed for?
The ULT POWER SOUND range is designed for powerful bass, music playback and social entertainment. Its features cater to music lovers, DJs and people hosting parties or gatherings.
Which Sony ULT speaker is best for DJ setups?
All three new speakers support DJ equipment through XLR and RCA inputs. The ULT TOWER MAX is specifically positioned for larger parties and DJ sets, with its multi-driver configuration and additional sound features.
How much power does the Sony ULT TOWER 5 deliver?
The Sony ULT TOWER 5 offers up to 300 W of power, up to 20 hours of battery life and three lighting modes.
How long does the Sony ULT TOWER 7 battery last?
The Sony ULT TOWER 7 offers up to 30 hours of battery life. Sony also states that a 10-minute charge can provide up to 180 minutes of playback.
Do the new Sony ULT speakers support Bluetooth?
Yes. The ULT TOWER MAX, ULT TOWER 7 and ULT TOWER 5 all support Bluetooth and USB connectivity, as well as XLR and RCA inputs.
Can you connect DJ equipment to Sony ULT POWER SOUND speakers?
Yes. All three new models support DJ equipment through XLR and RCA inputs, allowing DJs to connect compatible equipment directly.
Which Sony ULT speakers support karaoke?
The ULT TOWER MAX and ULT TOWER 5 support karaoke connections.
Where can I find more information about Sony ULT POWER SOUND speakers in South Africa?
Visit Sony South Africa for further information about the ULT POWER SOUND range and local product availability.
Product information and specifications are based on Sony’s South African launch announcement. Availability and pricing should be confirmed with Sony South Africa.
