Cape Town, South Africa; 31 August 2021 — After announcing their partnership earlier this year,
global sports brand PUMA and Australian skate label Butter Goods are releasing a full collection of
footwear and apparel. Taking inspiration from sports advertising in the late ‘90s and early 2000s, the
collection is steeped in nostalgia.
PUMA x BUTTER GOODS harks back to the heyday of sporting clubs, vintage tennis teams and bold
‘90s skateboard merch in a way that feels fresh and contemporary today. The collection embraces a
moment where across professional sportswear: vibrancy, personality and authenticity won out over
clinical minimalism. Campaign images play on this theme and feature a '90s-inspired teen
skateboarder’s bedroom filled with kitschy items that bring about a sense of nostalgia and feel for the
era.
The design direction is heavily influenced by the era in which Butter Goods’ founders grew up skating,
full of bold colours, baggy cuts and technical fabrics and finishes. Influenced by the past, designs have
been reinterpreted with a contemporary streetstyle approach. Mixed with PUMA’s sport heritage and
classic silhouettes, the collection combines premium materials and bold prints presented in a ‘90s
inspired, multi-coloured palette.
“When the opportunity to work with PUMA came about, we were so excited to work with a brand with
such a rich history and deep archives,” say Butter Goods’ founders. “The most exciting thing about the
design process is the discovery both for us as the people designing but also in the finished product for
customer.”
Classic PUMA footwear styles are included in the collection. The Slipstream (R2 199), one of PUMA’s
most iconic basketball silhouettes from the ‘80’s, is back with a leather upper with perforation detail and
comes in black and white options, with green nylon piping on the formstrip, a co-branded tongue and
suede detailing. The Basket VTG (R1 699) has a unique corduroy upper and comes in a blue or
orange colourway.
The corduroy detailing continues across the apparel items in the collection, with a standout corduroy
Track Top (R3 399) and Track Pants (R2 599) as well as Graphic Tees (R799), Shorts (R1 499), a
Crew (R1 799) and an FB Polo (R1 499).
Founded in Perth, Australia in 2008, Butter Goods exists in a place where skateboarding and music
collide and inspired by the different counter cultures that were born through those movements.
Available from 4 September 2021 from PUMA.com, PUMA Braamfontein, PUMA V&A Waterfront,
Shelflife, WE ARE EGG, X-Trend and select retailers.
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