BACKSTAGE WITH DUA LIPA AND PUMA’S NEW ALL-WHITE MAYZE

BACKSTAGE WITH DUA LIPA AND PUMA’S NEW ALL-WHITE MAYZE

BACKSTAGE WITH DUA LIPA AND PUMA’S NEW ALL-WHITE MAYZE

DUA LIPA AND PUMA’S NEW ALL-WHITE MAYZ

Cape Town, South Africa; 5 July, 2021 — Global sports brand PUMA has released its newest women’s silhouette, Mayze, in a triple-white colourway. Made for those who embrace the spotlight on and off stage, who better than Dua Lipa to rock this bold and edgy new platform?

In never-before-seen campaign images shot by legendary photographer Mario Sorrenti, Dua Lipa is seen stage ready wearing her new Mayze triple-white platforms, a black top and tights and a cropped red bomber jacket with butterfly details.

This colourway goes with everything, there are limitless options of what to pair them with. The Mayze’s eye catching platform gives the perfect height boost and is a staple style for any look.

The Mayze takes inspiration from PUMA’s archive and contemporary styles. The design features a stacked midsole with a split, derby construction, a TPU piece in heel, and a heel tab. While the upper is a combination of the brand’s leather construction from classic models.

Earlier this year, Dua Lipa kicked off PUMA’s She Moves Us communications platform, which highlights some of its top female brand ambassadors and celebrates the women who have moved culture and sports forward to inspire other women around the world. To learn more, click here.

The latest PUMA’s Mayze drop is now available from PUMA.com, PUMA stores, The Cross Trainer, sportscene, Superbalist, Shesha and select retailers for R1 899.

DUA LIPA AND PUMA’S NEW ALL-WHITE MAYZ

 

 

DUA LIPA AND PUMA’S NEW ALL-WHITE MAYZ

 

DUA LIPA AND PUMA’S NEW ALL-WHITE MAYZ
The Puma Mayze, a new women’s sneaker silhouette, was released in a triple-white colorway and was fronted by Dua Lipa in a campaign. The Mayze is designed with a stacked midsole, a split derby construction, a TPU piece in the heel, and a heel tab, drawing inspiration from both PUMA’s archive and contemporary styles. Dua Lipa, as the face of PUMA’s “She Moves Us” platform, styled the Mayze in various looks, showcasing its versatility both on and off stage. 
 
The Mayze is a contemporary take on classic PUMA styles, featuring a stacked sole that provides height and a bold look. The campaign images featuring Dua Lipa were shot by legendary photographer Mario Sorrenti, showcasing the shoe’s adaptability to different outfits. The Mayze is part of PUMA’s “She Moves Us” platform, which celebrates women who have moved culture and sport forward. 
 
The Mayze’s triple-white colorway was designed to be versatile and pair with various outfits. Dua Lipa’s styling choices in the campaign highlight this versatility, pairing the Mayze with everything from tracksuits and miniskirts to more edgy looks with fishnets and crop tops. The shoe’s design incorporates elements from PUMA’s classic models, particularly the upper’s leather construction. 

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