“FOREVER.CLASSIC.” LOOKBOOK

Cape Town, 11 July 2023 – PUMA and Dua Lipa unveil the new “Forever.Classic.” lookbook,
styled with a hand-picked range of pieces from the PUMA archive. Over its 75-year history,
PUMA has built a design oeuvre of footwear and apparel that has shaped the face of sports and
culture, and many of these artifacts are contained within PUMA’s archive.
Created in collaboration with PUMA ambassador Dua Lipa and stylist Lorenzo Posocco, this
new lookbook showcases four timeless and classic looks, crowned with archival pieces selected
by the global pop superstar herself.

A foundational article from the archive, as well as a street style staple, sees Dua Lipa wearing
the storied PUMA Suede, an undisputed icon of sport and style. “Forever.Classic” also
showcases PUMA’s new ‘90s skate-inspired 180 sneaker, a chunky, retro silhouette that makes
an appearance in two clean color schemes.
Remixed by each new generation that wears and loves them, these classics include vintage
PUMA items like a faithfully worn distressed leather jacket, a playful logo T-shirt, a windbreaker,
and a track jacket from PUMA’s 1999 Pure Sports apparel line.

An expression of Dua Lipa’s own unique and personal style, the lookbook’s up close and
personal setting sees the artist kicking her feet up and showcasing her favorite PUMA pieces in
an intimate environment.
PUMA’s range of classic footwear and apparel is available on PUMA.com and PUMA retail
stores.