EXPERIENCE PURE WINTER COMFORT IN THE ICONIC BOSTON

Cape Town (South Africa), 16 August 2022 – BIRKENSTOCK is a global lifestyle
brand with a heritage in iconic footwear, which can be traced back as far as 1774,
making it almost 250 years old.

In 1978 BIRKENSTOCK released a closed toe sandal for the first time: the Boston. The
Boston ignited a trend, establishing it as an iconic BIRKENSTOCK style. More recently
with the work from home movement on the rise, there has been an increase in the
style’s popularity due to its quality, versatility, and pure comfort, while it has also
become a coveted “it” piece in fashion circles worn by the likes of Robert Pattinson and
Kanye West.

An adjustable strap and buckle allow the clog to fit individually to the foot, giving
support and grip without being constrictive. At the heart of every BIRKENSTOCK
model, including the classic Boston, is the BIRKENSTOCK footbed, developed over
centuries by passionate orthopaedic shoemakers.
“Foot health has always been at the heart of everything that we do at BIRKENSTOCK,”
says Oliver Reichert, CEO of the BIRKENSTOCK group.
The unique profile and asymmetrical, anatomically-shaped cork and latex footbed lend
this style its distinctive look, while the cap along the entire front of the shoe ensures
toes are protected.

This season you will find the Boston in different colours and materials, from super
premium Horween leather, subtle oiled leather, cosy wool felt, suede shearling lined
with lamb’s wool and a range of bright suede styles – all perfect for cooler
temperatures.
Shop the Boston in select BIRKENSTOCK stores and online at bashafrica.com.