SERVING ON THE DANCE FLOOR: PUMA AND PALOMO SPAIN’S NEW COLLECTION IS HERE

Cape Town, 8 May 2024 – PUMA introduces an all-new genderless collection in collaboration
with Palomo Spain, a celebration of queer identities, ’80s athletic culture, and the glitz of ’70s
roller disco, marrying Palomo’s elegant essence with PUMA’s heritage of sportswear.
Inspired by the nostalgic allure of a sporty icon from the ’70s, the latest PUMA and Palomo
campaign offers a peek behind the scenes of an advertisement shoot. Set within a studio
reminiscent of Hollywood’s golden era, the backdrop merges seamlessly with the narrative.
Bathed in perfect lighting, models exude effortless charm as they rehearse their movements
gracefully juxtaposed against the shadowy figures of production staff.

The collection embodies a fusion of retro flair and contemporary touches with premium fabrics,
distinctive logos and trims, and a rich color palette of warm tones. Key pieces include the hybrid
Nitefox Loafer alongside a fresh take on the classic Palermo silhouette.

PUMA and Palomo’s apparel offerings start with the T7 Track Jacket and Track Pants in Warm
White and Teak, constructed from a premium knitted jacquard fabric, reminiscent of previous
PUMA x Palomo collaborations. Carefully crafted with modern machinery, the matching Top and
Shorts feature a unique pattern that evokes traditional artisanal techniques. The collection’s
Baby Tee is made from a supple French terry material, while the exclusive Graphic Tees
showcase a custom crest created by PUMA and Palomo.

“I’m really excited about the knitwear. I love a white look. I think you can look like the smartest
and most elegant version of yourself when you’re fully dressed in white. The long pants and
long-sleeved knitted tracksuit are delicious,” said Alejandro Gómez Palomo, Founder and
Creative Director of Palomo Spain.

For footwear, PUMA and Palomo reimagine the Palermo with asymmetrical color blocking in a
coordinating Re hue. The collection also showcases a revamped version of the trail ready
Nitefox, now transformed into the Nitefox Loafer. This design combines a chunky sole unit with
a traditional loafer upper adorned with tassel details and a sleek silver logo buckle.
Rounding out the accessories, the Visor continues the collection’s tennis motif, while the Clutch
renders PUMA and Palomo’s knitted pattern in a passionfruit tone, with the Grip Bag coming in
white with silver hardware.

The new PUMA x Palomo Spain collection is available from 11 May 2024, from PUMA.com,
PUMA Retail stores and Al Capone.