MADE WITH MILANISMO: PUMA & AC MILAN CELEBRATE
THE LEGACY OF THE ROSSONERI WITH THE LAUNCH OF 2024/25 HOME KIT
Cape Town, South Africa, 23 May 2024 — Global sports company PUMA and AC Milan today
unveiled the Home kit for the 2024/25 season, seamlessly bringing together the history of the
Rossoneri with the future of kit design.
From the home of timeless fashion, nothing says football heritage like the red and black stripes
of AC Milan, synonymous with success, passion, and style – from the turf to the streets since
1899.
Where red meets black, football meets family, with the classic colours portraying a visual
representation of the human genome – the essence of the Milanismo. It represents the passion
that flows like blood through the veins of fans, a tradition passed on through generations, and
donned by some of the greatest to ever play the game.
The classic style of the new jersey, with its red and black stripes and white details, is a nod to
the 125 years of history of the club, also celebrated through a dedicated patch on the back of
the jersey – which will be present in all PUMA kits this season.
PUMA’s design ethos contained in this kit embodies a fusion of heritage and modernity, creating
a kit that is iconic and a testament to AC Milan’s enduring legacy. A defining feature of the kit is
the inscription “Social Club Institution” on the inner collar, symbolizing the club’s steadfast
dedication to social issues and underscoring AC Milan’s role as a social and cultural institution
committed to fostering positive societal change.
Maikel Oettle, Chief Commercial Officer of AC Milan, said: “AC Milan’s new Home kit is a
testament to our rich heritage and the enduring legacy of Milanismo, which brings together over
500 million fans across the globe. This jersey embodies the spirit of passion, dedication, and
innovation that defines our club. We are proud to unveil this special kit, which symbolizes our
commitment to football excellence and our role as a social and cultural institution.”
Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel,
added: “AC Milan is more than a club – it’s a symbol of performance at the highest level which
we want to combine with performance innovation, design, and technology. With classic colours
and a visual representation of the human genome, it celebrates how love for AC Milan has been
passed on through generations, Made with Milanismo, from Milan to the world.”
Marco continued: “From the start of the 2024/25 season our Club Replica jerseys are made
using our RE:FIBRE initiative, this will feature 35 clubs and more than three million garments
made from RE:FIBRE creating a more circular and sustainable way of producing football
jerseys.”
The RE:FIBRE process focuses on textile waste as the primary source of material to create new
textiles. The recycled material can be used for recycling again and again without losing quality –
making RE:FIBRE a more long-term solution for recycling polyester textile waste.
Designed for the fans, the Replica jersey pairs that same match-worn look with dry-CELL sweat-
wicking technology designed to keep those in the stands dry and comfortable, even on the most
tense of matchdays. Ideal for both game day and everyday wear, the Replica jersey is made
from PUMA’s innovative RE:FIBRE recycling technology and contains at least 95% recycled
textile waste. The jersey is as much a fashion statement as it is a symbol of sporting excellence
and sustainability– all of significant importance to the Milan faithful.
Maikel Oettle, Chief Commercial Officer of AC Milan said of the RE:FIBRE initiative: “By
embracing RE:FIBRE, AC Milan strives to build a brighter future for the next generation of
football fans, emphasizing the importance of sustainability and our values on a global stage.”
The Authentic jersey, to be worn by the players on the pitch of the San Siro, and by fans around
the world, is made with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction, and
features an athletic fit for elite-level performance.
The new 2024/25 AC Milan Home kit will make its debut on the pitch during the final Home
match of the season against Salernitana and will be worn by the men’s first team during their
friendly game against AS Roma in Perth, Australia on 31 May.
The 2024/25 AC Milan Home kit will be available from 23 May at PUMA retail stores,
PUMA.com, Sportsmans Warehouse, Totalsports and Studio 88. Price R1399 adult sizes and
R1199 for junior.
