G-STAR REINTRODUCES G-SHAPE DENIM TO SOUTH AFRICA
G-STAR REINTRODUCES G-SHAPE DENIM TO SOUTH AFRICA
Confidence injected into raw innovation
G-STAR proudly re introduces its iconic G-Shape denim to the South African market, with its cutting-edge stretch technology and unapologetic spirit at the center stage.
The G-Shape
Crafted to sculpt and support, the G-Shape denim is designed for women who move with purpose and confidence. Tailored with a high-rise, super skinny fit, it is engineered to flatter a smaller waist and fuller hips, eliminating waist gapping and enhancing natural curves.The silhouette features a specially curved high back rise and a waistband that wraps around the hips for a flawless, empowering fit. Made with a unique stretch fabric, the G-Shape enhances comfort without compromising on structure, showcasing G-STAR’s commitment to innovation in denim.
The Tastemakers
To celebrate this launch, G-STAR has partnered with three South African talents who embody the spirit of the G-Shape: bold, confident, and inspiring.
• Robyn Agulhas (@robyn_sinchui), Cape Town’s renowned stylist and founder of Japanese-inspired streetwear label SinCHUI (@sinchui_), brings her heritage rich, futuristic aesthetic to the campaign. A Design Indaba Emerging Creative of 2020 and Scouting Menswear Winner, Robyn’s style merges culture and innovation.
• Pamela Mtanga (@pamela_mtamnga), TV presenter and entrepreneur, is a style influence across generations. Her fearless approach to fashion and beauty makes her a natural fit for the G-Shape ethos, pushing boundaries and inspiring confidence amongst women.
• Jamie-Lee Domburg (@jamie_domburg), Cape Town’s radio on Heart 104.9 FM and TV personality, is an advocate of body positivity and self-expression. Her vibrant energy and broad community connection make her a standout in the G Shape lineup.
Together with these women, G-STAR redefines what it means to wear denim in South Africa.
The G-Shape is available now in stores and online at g-star.com.
About G-STAR
G-STAR is dedicated to the cloth, the craft and the culture of denim since 1989. It has a unique position as a progressive denim brand, creating the future of denim. G-STAR is driven by creativity, constantly turning ideas into denim, while consistently following their own distinctive path. The premium denim brand operates worldwide with a focus on the United States, Europe, Japan and South Africa. The brand has been working for decades with true originals such as Pharrell Williams, Walter Van Beirendonck, Ottolinger, Marc Newson, Stephen Jones, and Burna Boy.
