G-STAR taps KNWLS for the second chapter of THE DENIM
G-STAR taps KNWLS for the second chapter of THE DENIM
Launching a pair of limited-edition, low-rise jeans with motorcycle influences
G-STAR introduces the second edition of THE DENIM, a series where creativity meets craftsmanship, pushing denim design to new heights. Each edition uses denim as a canvas for research and creative exploration, joining forces with emerging designers to create one pair of limited-edition jeans. Following the debut with Ottolinger, THE DENIM now continues with British design duo KNWLS.
THE DENIM 002
Designed by South London-based womenswear brand KNWLS, THE DENIM 002 is a low-rise straight-leg jean. Following the body's natural shape, this limited-edition jean is constructed according to G-STAR's signature anatomic principles, paired with an extreme specially-developed wash. Other standout details feature external binding, back zips to create a bootcut leg, adjustable waist buckles, and motorcycle-inspired seams.
"We're excited to bring back THE DENIM series with KNWLS, another emerging design talent. We're always committed to collaborating with exciting creatives and giving them complete freedom to experiment with denim. What excited us about working with KNWLS was the design duo's creativity and deep understanding of the G-STAR design principles." – Gwenda van Vliet, Chief Brand Officer G-STAR
Disruptive femininity
KNWLS is a womenswear label founded in 2017 by Charlotte Knowles and Alexandre Arsenault. Hailing from the UK and Canada respectively, the two met while studying at Central Saint Martins, and launched the brand after graduation.
Since its inception, KNWLS has garnered critical acclaim thanks to subversive designs, seen in now-signature codes like structured corsetry, raw textures, and layered silhouettes. The brand also secured a finalist spot in the 2022 LVMH Prize and admiration by cultural trailblazers, from Dua Lipa to Doja Cat. Today, the label continues to redefine the codes of sensuality and femininity.
"We loved collaborating with G-STAR. It's always a great challenge to interpret another brand's identity and get out of our own bubble. Visiting their HQ and archive was truly inspiring — the focus on detail and function really resonated with us." – Charlotte Knowles and Alexandre Arsenault, KNWLS co-founders
THE DENIM 002 will be available globally on g-star.com and knwls.com and selected G-STAR stores with a price point of 220 Euros.
About G-STAR
G-STAR is dedicated to the cloth, the craft and the culture of denim since 1989. It has a unique position as a progressive denim brand, creating the future of denim. G-STAR is driven by creativity, constantly turning ideas into denim, while consistently following their own distinctive path. The premium denim brand operates worldwide with a focus on the United States, Europe, Japan and South Africa. The brand has been working for decades with true originals such as Pharrell Williams, Walter Van Beirendonck, Ottolinger, Marc Newson, Stephen Jones, and Burna Boy.
About KNWLS
KNWLS is a London-based fashion label founded in 2017 by Central Saint Martins alumni Charlotte Knowles and Alexandre Arsenault. With a fierce and rebellious approach to modern femininity, the brand merges structured corsetry, raw textures, and layered silhouettes to create garments that evoke power, sensuality, and defiance. Since its debut, KNWLS has gained a devoted following for its subversive aesthetic, earning a finalist spot in the 2022 LVMH Prize. Its distinctive designs have been worn and appreciated by celebrities like Bella Hadid, Dua Lipa, Doja Cat, and Beyoncé.