GO BEYOND THE ORDINARY: GOLDEN CONCEPT LAUNCHES IN SOUTH AFRICA
November 2022 – Global luxury accessories brand Golden Concepthas launched in South Africa, with a premium range of Swedish designed Apple Watch and iPhone cases as well as accessories built to elevate everyday technology.
Opulence meets cutting-edge technology and materials with Golden Concept’s Apple Watch cases, which allow style-conscious and fastidious movers and shakers to take their tech beyond the ordinary.
The Apple Watch case variants are Golden Concept’s focus as they expand globally. Tough yet stylish: each case is limited and marked with a unique number engraved on the temple.
There are 5 ranges of the Apple Watch case: Ultra, Racing Sport, Sport, Evening and Classic plus a selection of straps available. Within each range is a variety of bold and classic colourways to suit any occasion – whether you’re hosting a meeting, exercising, on stage, making memories with the crew, diving into the deep blue or making a splash on the red carpet.
“I want to give more people the confidence to shine and be proud of themselves and their achievements,” says Swedish designer and entrepreneur Puia Shamsossadati who, with a master’s degree in industrial design and a successful career in telecom, founded Golden Concept in 2015.
“I wanted to create the world’s most desirable tech accessories by combining the highest quality materials with unique and innovative designs,” adds Puia.
Leveraging the traditional know-how of the Swiss watch industry while working closely with the most skilled artisans and designers: Golden Concept has created a range of highly functional and durable statement pieces.
Crafted with over 50 individually engineered parts to ensure a seamless wrist fit: the cases are made from a variety of materials including titanium, high-density translucent silicone rubber, stainless steel, PLY carbon composite and leather with specific styles adorned with Swarovski Zirconia crystals.
Stand out from the crowd with Golden Concept’s range of Apple Watch cases as well as the iPhone cases and accessories. Now available online: Goldenconcept.co.za.
Golden Concept has designed cases for over 100 professional athletes including Cristiano Ronaldo, Lionel Messi, Neymar Jr and Luis Suárez, Sergio Ramos. Musicians such as Karol G, Chris Brown, DJ Khaled, Nicky Jam, Luis Fonsi, Rick Ross and Rita Oraand celebrities like Kardashian family and Adriana Lima have also been seen repping their Golden Concept pieces.
With the local launch of this luxury brand: some proudly South African superstars will soon become part of the Golden Conceptfamily.
“This is just the beginning for Golden Concept in South Africa,” saysDirector of Golden Concept Nicolene Anley. “Golden Concept is constantly innovating to create one of a kind products to take your apple devices beyond the ordinary. Looking ahead to 2023: there are some big collaborations and more beautiful products to get excited about.”
Ambition never looked so good.
Follow @goldenconcept.za on Instagram and Like Golden Concept South Africa on Facebook:
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