HISTORY NEEDS MAKERS: INTRODUCING THE NEW PORTUGAL NATIONAL TEAM KITS MADE BY PUMA

Cape Town, South Africa, 6 January 2025 — Sports company PUMA has today launched a
new era with their first-ever Portugal kits featuring both Home and Away kits for the men’s and
women’s teams.


The bespoke new jersey’s feature distinct designs for the men’s and women’s teams, each
Home and Away kit reinterprets the Quinas emblem from the national coat of arms in ways that
celebrate Portugal’s legacy of brilliant football while setting the stage for the next generation to
shine even brighter. Because the best way to honour your heroes isn’t to talk about history – it’s
to give history something to talk about.


In Portugal, doing things ‘por amor à camisola’ or ‘for the love of the jersey’, means doing
things out of passion, commitment, and love for the cause endeavour, or team. The new
Portugal Home kit captures this emotion with the men’s jersey featuring a classic red base with
gold and green detailing with a crew neck collar. The women’s jersey features a red base with
green, mint and black detailing and a custom crew neck collar. Along with the signature
Portuguese colours each jersey features a custom repeated graphic of the Quinas emblem
from the national coat of arms.


Portugal lives football, always has, always will. The new Away kit reimagines the Quinas
symbol in a futuristic way using bold colours and graphics that celebrate the intersection of art,
technology, and football in modern-day Portugal. The future shines brights with the Portugal
Away kit, with the men’s jersey utilizing a white base with red and green bespoke graphics and
a black crew neck collar. The women’s jersey takes a different approach with a mint base,
featuring black, red and green graphics and a black crew neck collar.


Marco Mueller, PUMA’s Senior Director Product Line Management Performance Apparel, said:
“We are very proud to unveil the first-ever PUMA Portugal Home and Away kits for both the
men’s and women’s teams. We are thrilled to partner with one of the most exciting national
teams in the world and bring a new era to Portuguese football with custom products for both the
men’s and women’s teams and create products that resonate with the incredible passion,
culture and history of Portugal.”

Nuno Moura, FPF´s Chief Marketing & Commercial Officer, said: "With every thread and stitch,
this collection marks the beginning of an exciting new era for FPF and our partnership with
PUMA. These jerseys celebrate Portugal’s rich footballing heritage and beloved symbols while
embodying the passion, creativity, and excellence that define us as one of the most iconic
forces in global football. Designed to inspire and unite, they are a tribute to our past and a
promise to our future, igniting the hearts of fans in Portugal and across the world as we continue
to make history together."


The Home and Away jerseys are available in both Authentic and Replica versions. The
Authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, designed to
reduce weight and friction, ensuring elite-level performance. The Replica jersey offers the same
striking design with a more relaxed fit, perfect for both game days and everyday wear. Both
versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry
and comfortable.


Reflecting PUMA’s commitment to sustainability, the Replica jerseys are made using the
RE:FIBRE initiative, utilizing recycled textile waste to create new materials without
compromising quality. Containing at least 95% recycled textile waste and other used polyester
materials, this initiative represents a significant step towards a more circular and sustainable
production process for football jerseys.
The men’s and women’s Home and Away kits are available from 17 January 2025, at
PUMA.com, PUMA Retail stores, Sportsmans Warehouse, Totalsports and Studio 88. Price
R1499 for adult sizes and R1199 for Junior sizes.
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