THE ROADTRIP CONTINUES – PUMA SPEEDCAT MAKES A PIT STOP IN MILAN
Cape Town, 11 December 2024 – The PUMA Speedcat made a thrilling pit stop in Milan, to
celebrate the iconic silhouette’s launch following its debut in Las Vegas.
Guests were welcomed to The Mall in Milan, where an immersive space brought the
Speedcat campaign to life. Inspired by the Nevada desert, the event recreated the
campaign’s road-trip vibes, giving attendees a true taste of the Speedcat journey.
Honoring the shoe’s rich racing heritage, guests explored iconic archive designs, discovered
the latest collaboration drops, and got creative by personalizing their own pair of Speedcats.
The Curly Brothers and Tommy Gold brought the energy, delivering the soundtrack of the
night.
Earlier that evening, PUMA hosted an exclusive pop-up event in collaboration with AW LAB,
where visitors could shop the new Speedcat colorways, customize them, and enjoy a special
appearance from Emily Ratajkowski.
The PUMA Speedcat is now available at PUMA.com, PUMA Retail Stores, Sportscene and
Shesha.
