Cape Town, South Africa – 1 August 2023 – Global sports company PUMA and 13 times
league champions Mamelodi Sundowns Football Club (MSFC) celebrate supporter culture
today with the launch of the new Home and Away kits for the 2023/24 season.
The kit’s ‘The Beat Goes On’ design concept showcases the African Rhythm which
Masandawana fans produce on match days. The graphic on the Home shirt features the
MSFC print surrounded by audio waveforms representing the drum beats alongside the
singing and chanting of the supporters and players which pulsate throughout the stadium
before, during and after matches.
Watch the campaign video on YouTube
“The design of the new kits goes behind the badge to explore what it means to support
Mamelodi Sundowns. It is a tribute to everyone involved in the club, from the generations of
loyal fans, to the staff working behind the scenes, the stars on the pitch and the up-and –
coming academy players,” said PUMA Marketing Director Brett Bellinger. “The use of drums
is an important cultural aspect of Mamelodi Sundowns, representing the passion and energy
of the club and its supporters. One of the supporters who expressed this passion and
dedication was the late John Black Madumo – the “Master Drum” – who for a number of years
was the heartbeat of the stadium.”
The new Home kit, in the traditional yellow shirt, blue shorts and white socks, features the
CAF Champions League star above the team badge, with MSFC and a map of Africa on the
back of the neckline. The new Away kit consists of a blue shirt, white shorts and blue socks.
“Music plays a key role in supporters’ culture. The Yellow Nation is known for passionate
singing and rhythmic chants. The new design captures the spirit of Masandawana, and we
trust that it will generate energy in the stands and on the field. The distinctive features will
resonate with Masandawana and the design will connect the players to one of the most
important stakeholders, the supporters,” said Tiyani Mabunda, Mamelodi Sundowns
spokesperson.
New technology in the player’s shirt ensures this is the lightest ever PUMA shirt, weighing
just 72 grams. The material construction has a structured, 4-way stretch to reduce weight
and friction. The trims use a new, lighter and more breathable print technique while the
bonded seams create a comfortable, lightweight feel.
The Home shirt will be available on 11 August 2023 and the Away shirt on 24 August 2023.
The MSFC Authentic shirt as worn by the players (R1499) will only be available on
PUMA.com and the sundownsfc.store, while the Replica men (R1099), Replica women
(R999), and Replica kids (R899) will be available from PUMA.com, Sportsmans Warehouse,
Studio 88 and Totalsports. A selection of fanwear will also be available throughout the
season. The kit will be one of the first products available at the Mamelodi Sundowns online
store- www.sundownsfc.store
