Irvine Partners to Lead PR & Communications for Banyan Tree Escape’s Tanzania Launch
Irvine Partners to Lead PR & Communications for Banyan Tree Escape
Cape Town, April 2025 — Irvine Partners has been appointed as the communications agency for the launch of Ubuyu, a Banyan Tree Escape, in Tanzania later this year. The agency will lead storytelling efforts across Africa, the UK, and Europe.
This new win marks a key expansion of Irvine Partners’ hospitality and tourism portfolio. It highlights the agency’s ability to deliver impactful campaigns across complex global markets. Banyan Tree Escape, known for luxury in nature, sees Ubuyu as an important step in its global growth.
“We’re excited to partner with Banyan Tree Escape,” says Rachel Irvine, CEO and founder of Irvine Partners. “Our deep understanding of global travel and strategic storytelling will help bring Ubuyu’s vision to life. We’re ready to grow its presence across Africa and Europe.”
The partnership comes after the launch of Irvine Partners’ dedicated travel division. It also follows the opening of a new European office in Stuttgart, Germany. These moves enhance the agency’s ability to link African destinations with top global markets.
“Germany and the UK are two of the largest sources of tourism to Africa,” says Irvine. “With our growing presence in these regions, we’re well-placed to help premium travel brands expand their reach.”
Ubuyu, a Banyan Tree Escape, invites travellers into a world of untouched beauty and soulful connection. It reflects the brand’s promise to deliver transformative, nature-rich experiences.
“With Ubuyu, we’re offering something rare and meaningful,” says Louise Rohner, Director of Sales & Marketing at Ubuyu. “Irvine Partners understands our vision. Their team will help us share this story with authenticity in every key market.”
This collaboration strengthens Irvine Partners’ reputation as a trusted agency for African brands with international ambitions. Through smart strategy, local expertise, and creative impact, they continue to connect brands with audiences that matter.
ENDS
