PUMA HOOPS LAUNCHES LAFRANCÉ COLLECTION WITH LAMELO BALL

South Africa – 30 August 2023 – PUMA Hoops and LaMelo Ball are unveiling the LaFrancé
Collection created in collaboration with LaMelo Ball’s official lifestyle brand specializing in
designer streetwear and sportswear. The PUMA x LaFrancé collection represents an elevated,
luxurious twist for the PUMA brand, weaving in a dramatic, yet romantic, take to on-court and
off-court fashion.

Taking inspiration from traditional French floral patterns, the debut PUMA x LaFrancé collection
will feature fleur-de-lis graphics complemented by fluorescent slime and alien claw marks. The
collection features apparel pieces and two footwear styles including a limited MB.03 LaFrancé.
This collection debuts the MB.03, LaMelo Ball’s third signature sneaker with PUMA. The limited-
edition MB.03 LaFrancé is the first of many MB.03 colorways on the horizon.

The limited-edition collection will set the tone and sole for the upcoming season. Fresh from the
alien underground, this collection reflects designs inspired by Ball’s special abilities that make
him out of this world both on and off the court. The MB.03 LaFrancé is designed to look like it
has been through an extreme journey, with claw marks and acid bath effects. In addition to the
MB.03 LaFrancé, the collection also includes a RS-XL LaFrancé for more of a lifestyle feel, and
apparel including branded jersey, hoodie, shorts, jogger pants, and graphic tees.

“I am excited to bring my two worlds together, PUMA and LaFrancé. This will be a Rare
exclusive collection to my fans. With the idea that you’re 1 of 1 forever. These pieces are perfect
for on and off the court style” said LaMelo Ball.
Set to launch on 14 September 2023, The PUMA x LaFrancé collection, will retail for R3299 and
will be available at PUMA.com and Shesha.