Store Opening: Levi’s® Brings Effortless Cool to Brooklyn Mall
Levi’s® Brings Effortless Cool to Brooklyn Mall
(Pretoria, 12 July 2024) — On 6 July, Levi’s® launched its latest retail store in Brooklyn Mall, Pretoria, marking a new era of style and innovation. This store is where Levi’s® rich heritage meets contemporary flair, promising an elevated shopping experience for both loyal fans and the next generation of trendsetters.
Levi’s® Brings Effortless Cool to Brooklyn Mall
This location is poised to become a denim haven for those who appreciate effortless cool. Spanning over 171 square metres, the store boasts a striking architectural presence—the store’s three-dimensional façade, with its ombre effect, draws you into a space that perfectly captures the essence of the Levi’s® brand.
Inside, shoppers will discover a curated selection of men’s and women’s apparel. From the timeless 501® jeans and Trucker Jacket to the latest fashion-forward silhouettes for women—think flares, straights, and loose styles, plus the beloved Curvy range—there’s something for everyone. The men’s collection highlights all-day comfort with Levi’s® denims, classic button-down shirts, polos, and the signature Levi’s® graphic and logo tees.
To celebrate the opening, the first 200 shoppers received a complimentary Levi’s® T-shirt. Plus, Levi’s® Red Tab™ members enjoyed a special 15% discount on all sale items.
Not a Red Tab™ member yet? Join now to access exclusive drops, curated VIP events, birthday rewards, and more. Keep up with the latest store openings and collections by following Levi’s® on Instagram or Facebook.
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30 Years in the Market:LS&Co. entered the South African market in 1994, becoming one of the first multinational companies to establish a presence in post-apartheid South Africa.
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Direct-to-Consumer Focus:LS&Co. is now a DTC-first company in South Africa, focusing on building a direct relationship with consumers.
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Cultural Partnerships:They have actively supported local cultural events and initiatives, such as Levi’s Original Music, which helped catalyze the local music industry.
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Production and Employment:Many Levi’s jeans sold in South Africa are manufactured at the company’s production facility in Epping, which employs over 400 people.
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Sustainability Efforts:Levi’s is also focused on sustainability, with initiatives like sourcing more sustainable materials and reducing water usage.
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Community Engagement:LS&Co. is committed to empowering and uplifting communities, with a focus on fair labor practices and supporting employees and local communities.
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The Levi’s® Brand and Denim Tears
