MANCHESTER CALLING: PUMA & MANCHESTER CITY
LAUNCH THE 24/25 HOME KIT INSPIRED BY THE 0161 DIALLING CODE
PUMA & MANCHESTER CITY LAUNCH THE 24/25 HOME KIT INSPIRED BY THE 0161 DIALLING CODE
Cape Town, South Africa, 16 May 2024 — Global sports company PUMA and Manchester
City, have today revealed the brand-new Home kit for the 24/25 season. Designed with
Manchester in its fabric, the sky-blue kit features threads of 0161 in the trim – a reference to the
Club’s Mancunian roots.
Manchester’s 0161 is more than a dialling code. You’ll see it written on lampposts, printed on t-
shirts, and even tattooed on people. It’s a sense of what being Mancunian is all about – a sense
of location, no matter where you are in the world.
This season, 0161 can be seen woven into the eye-catching trims of the 24/25 Home kit and the
world is invited to wear it, experience it, and feel it. From East Manchester to Istanbul, Northern
Quarter to Norway, Moss Side to the other side of the world.
Serena Gosling, Director of Integrated Fan Experience and Retail & Licensing, Manchester City
said: “Every year our kits provide us with an opportunity to connect with our fans in Manchester,
the UK and globally, as shirts and wider kit collections, are an increasingly popular token of
fandom. By incorporating ‘0161’ in this year’s Home kit – something that resonates so strongly
with the City of Manchester – we’re able to connect fans around the world with the club and our
city in a different way.”
“We’re also pleased that all of our Replica shirts are made using PUMA‘s RE:FIBRE initiative,
as we continue to work towards a more sustainable future together.”
To celebrate the launch of the new Manchester City Home kit and the creativity and culture of
Manchester, the new launch video featured Mancunian rapper Mikey Taylor (Tays) who wrote
and performed the soundtrack for the MCR 0161 Home kit launch film.
Speaking about his involvement in the launch, Tays said: “As a City fan, it is a dream come true
to write and perform a track for the launch of the new Manchester City 24/25 Home kit,
celebrating 0161 and what it is to be Mancunian. I love how it’s in the design of the shirt – it’s
fresh, but still reflects what it means to be City. I hope fans around the world connect with the
track, and I can’t wait to see the team walk out in this kit.”
Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel, said:
“This kit personifies exactly what it means to be a Mancunian and a Manchester City fan. This is
our 6 th Home jersey with Manchester City and we’re proud to showcase what it means to be
Mancunian through the design of the shirt. Whether you’re a fan from Manchester or a fan from
around the world, they all share the same love and affection for this team, and we want to
celebrate that.”
Marco continued, “For the first time from the start of the 24/25 season our Club Replica jerseys
are made using the RE:FIBRE initiative, this will feature 35 clubs and more than three million
garments made from RE:FIBRE creating a more circular and sustainable way of producing
football jerseys.”
The RE:FIBRE process focuses on textile waste as the primary source of material to create new
textiles. The recycled material can be used for recycling again and again without losing quality –
making RE:FIBRE a more long-term solution for recycling polyester textile waste.
With Manchester in its fabric, the new Home jersey is available in both Replica and Authentic
versions featuring cutting-edge technology to provide maximum comfort and the highest
performance on the pitch.
Designed for the fans, the Replica jersey pairs that same match-worn look with dry-CELL sweat-
wicking technology designed to keep those in the stands dry and comfortable, even on the
tensest of matchdays. Ideal for both game day and everyday wear, the Replica jersey is made
from PUMA’s innovative RE:FIBRE recycling technology and contains at least 95% recycled
textile waste, the jersey is as much a fashion statement as it is a symbol of next-level
performance.
The Authentic jersey, to be worn by the likes of Jack Grealish, Kyle Walker and Alex
Greenwood on the pitch, and by fans around the world, is made with PUMA’s ULTRAWEAVE
fabric, which reduces weight and friction, and features an athletic fit for elite-level performance.
In addition, gamers around the globe will get a look at the new Manchester City kit in the hugely
popular game, Fortnite, and its gamer-built Creator Worlds. In a first of its kind campaign, PUMA
and Manchester City identified some of the most popular creator-led games on the platform and
are integrating limited-time, bespoke kit reveal experiences into their lobbies.
All five of the selected games – including the most popular on the platform GO GOATED! – will
launch the digital kit integrations alongside the global kit reveal. Players can also find the digital
kits in Atlas Hiding Game, 2v2 Realistics, Chess, Ultimate Hide & Seek and Easy Obby.
The Manchester City Home kit will be available on 16 May from PUMA retail stores, PUMA.com,
Totalsports, Sportsman warehouse and Studio 88.
