McLaren Racing and PUMA Unite in New Multi-Year Team Kit and Apparel Partnership from 2026
McLaren Racing and PUMA Unite in New Multi-Year Team Kit and Apparel Partnership from 2026
Cape Town, 20 January 2026 — Global sportswear leader PUMA and McLaren Racing have officially announced a new multi-year global partnership, uniting two iconic high-performance brands at the forefront of innovation, community, and motorsport culture.
The partnership, beginning in 2026, will see PUMA become the official team kit and apparel partner across McLaren Racing’s expansive motorsport portfolio, delivering cutting-edge performance wear and lifestyle collections designed to bring fans closer to the spirit of racing.
A High-Performance Partnership Built on Innovation
As part of the agreement, PUMA will design and supply official team kits engineered for elite performance, ensuring McLaren Racing athletes and team members are equipped where it matters most.
The collaboration spans the entire McLaren Racing ecosystem, including:
- McLaren Mastercard Formula 1 Team
- Arrow McLaren IndyCar Team
- McLaren Racing entries in F1 Academy
- McLaren F1 Sim Racing Team
- McLaren United AS WEC Hypercar Team (from 2027)
This partnership marks a major milestone for both brands, blending motorsport excellence with global sportswear innovation.
PUMA CEO Welcomes McLaren Racing
Arthur Hoeld, CEO of PUMA, highlighted the significance of the collaboration:
“At PUMA, we are very proud of our long and successful history in motorsports, having worked with some of the greatest drivers and teams in the industry over the past decades. It is a great honour to write the next chapter by welcoming McLaren Racing, the 2025 Constructors’ and Drivers’ Champions, as our new partners. We are looking forward to many successful races together and engaging with the team’s passionate fans around the world to create inspiring collections that show the best both brands have to offer.”
The McLaren x PUMA Collection: Race Louder
Designed around McLaren Racing’s iconic papaya colourway, the Replica Collection mirrors the official team apparel worn by drivers and crew at the track.
Built for fans who want to stand out and Race Louder, the collection blends authenticity, performance materials, and bold design — whether at the circuit or on the street.
Lifestyle Collection: Motorsport Meets Streetwear
Beyond the track, the McLaren x PUMA Lifestyle Collection caters to fans who live and breathe speed both on and off race day.
Inspired by McLaren Racing’s rich motorsport heritage, the collection fuses classic racing silhouettes with modern streetwear design, bridging past and present in a contemporary, culture-forward aesthetic.
This approach reflects the growing crossover between Formula 1, fashion, and global youth culture.
Immersive Fan Experiences Beyond Apparel
The partnership extends beyond clothing, with immersive fan experiences planned throughout the Formula 1 season and beyond.
Through:
- Exclusive events
- Limited-edition drops
- Interactive brand moments
Fans will be invited deeper into the McLaren Racing universe, blending PUMA’s sportswear innovation with McLaren’s legacy of speed, precision, and performance.
The first major experience will debut at the opening race of the Formula 1 season in Australia, with additional activations to be announced later.
Zak Brown on the Future of Fanwear
Zak Brown, CEO of McLaren Racing, emphasized the cultural impact of the partnership:
“Our sport is in incredible shape, and it’s been fantastic to see an influx of major fashion and lifestyle brands looking for deep and meaningful ways to engage with our growing global fanbase. I cannot think of a better partner than sportswear giant PUMA to help us supercharge our portfolio of fan wear. We know fans want to express their passion for our sport both at and away from track, and PUMA’s innovative approach to design and culture will offer exciting collections and experiences worldwide.”
Availability and Release Date
The McLaren Racing x PUMA collection will be available from February 2026 via:
- PUMA.com
- PUMA retail stores
- Selected global retailers
Why This Partnership Matters
This collaboration reflects Formula 1’s continued evolution into a global lifestyle movement, where motorsport, fashion, and culture intersect. By aligning with PUMA, McLaren Racing strengthens its connection with a new generation of fans who value performance, identity, and style equally.
FAQs
When does the McLaren Racing x PUMA partnership start?
The partnership officially begins in 2026, with apparel available from February 2026.
Which McLaren teams are included in the partnership?
The deal covers Formula 1, IndyCar, F1 Academy, Sim Racing, and from 2027, the WEC Hypercar team.
Where can fans buy the collection?
The collection will be available on PUMA.com, at PUMA retail stores, and selected retailers worldwide.
What makes this collaboration unique?
It combines elite motorsport performance, heritage-driven design, and modern streetwear culture, alongside immersive fan experiences.
