MCM & PUMA Hoops Score Big with Third Collaboration : Luxury Fashion Meets Athletic Performance

Cape Town, South Africa – 27 September 2023 – The wait is over for fashion-forward
basketball enthusiasts as MCM and PUMA Hoops are launching the third and final drop of their
highly anticipated collaboration for Autumn/Winter 2023. This collection promises to be a
luminous take on athletic classics, featuring vibrant ready-to-wear pieces and a show-stopping
edition of PUMA’s TRC Blaze Court Shoe, set to turn heads both on and off the court.

Inspired by the electrifying energies of the basketball lifestyle and hip-hop subculture, the latest
collaboration celebrates a mutual vision of freedom and expression through movement for
fashion-forward enthusiasts and sneakerheads. Today, the new PUMA x MCM offers
unapologetic designs and luxurious materials for a fresh take on classic basketball looks.

The All-Star of the assortment, the PUMA x MCM TRC Blaze Court Shoe, is a true testament to
the creative synergy between these two iconic brands. With a design that seamlessly blends
MCM’s design codes and PUMA’s cutting-edge sports technology, its unique aesthetics and
high-performance features make it a must-have for sneaker enthusiasts and basketball
aficionados alike.

The collection also includes a range of carefully curated apparel items with a trendy and bold
aesthetic approach that are sure to elevate your style game both on and off the court. From
comfortable knit shorts and tank tops to stylish windbreakers, sweatpants, and jerseys, the
PUMA x MCM collaboration has left no stone unturned in delivering a complete lifestyle
experience.