MEET THE NEWEST MEMBERS OF
THE BIRKENSTOCK FAMILY – UJI
AND OITA

BIRKENSTOCK introduces two new silhouettes within its
modern suede capsule this season. The Uji is a fresh take
on the Arizona, crafted with a street-edge and layers of
suede, giving it an luxe urban look. The Oita, inspired by the
minimalist Madrid, is sophisticated and feminine yet distinct
street statement. Inspired by Japanese design, these
BIRKENSTOCK styles are poised to become modern-day
icons.

Shoemaker Johann Adam Birkenstock laid the foundation for the brand in 1774, with
trailblazing expertise in orthopaedics. In 1896 BIRKENSTOCK presented its never-
before-seen cork footbed, which formed the foundation of the brand’s comfort-first
design ethos. Recognised for its unconventional style, the distinctive footwear has
since transformed into an “it” shoe, solidifying the brand as a street fashion favourite.
BIRKENSTOCK’s ongoing commitment to reinvention and innovation pushes the
boundaries of stylish, cool, and comfortable footwear.

Slip on and go in the Uji, a sporty silhouette that maximises on-the-go style and
comfort while bringing edge to a contemporary classic. A soft suede upper combined
with high-quality nubuck leather hugs the foot, secured by two hook-and-loop straps
for a customised fit. The style is grounded in signature BIRKENSTOCK support,