MEET THE NEWEST MEMBERS OF THE BIRKENSTOCK FAMILY – UJI AND OITA
BIRKENSTOCK introduces two new silhouettes within its
modern suede capsule this season. The Uji is a fresh take
on the Arizona, crafted with a street-edge and layers of
suede, giving it an luxe urban look. The Oita, inspired by the
minimalist Madrid, is sophisticated and feminine yet distinct
street statement. Inspired by Japanese design, these
BIRKENSTOCK styles are poised to become modern-day
icons.
Shoemaker Johann Adam Birkenstock laid the foundation for the brand in 1774, with
trailblazing expertise in orthopaedics. In 1896 BIRKENSTOCK presented its never-
before-seen cork footbed, which formed the foundation of the brand’s comfort-first
design ethos. Recognised for its unconventional style, the distinctive footwear has
since transformed into an “it” shoe, solidifying the brand as a street fashion favourite.
BIRKENSTOCK’s ongoing commitment to reinvention and innovation pushes the
boundaries of stylish, cool, and comfortable footwear.
Slip on and go in the Uji, a sporty silhouette that maximises on-the-go style and
comfort while bringing edge to a contemporary classic. A soft suede upper combined
with high-quality nubuck leather hugs the foot, secured by two hook-and-loop straps
for a customised fit. The style is grounded in signature BIRKENSTOCK support,
FAQ
What are the BIRKENSTOCK Uji and Oita?
The Uji and Oita are two BIRKENSTOCK silhouettes introduced as part of the brand’s modern suede capsule. The Uji offers a more layered, streetwear-oriented interpretation of the Arizona, while the Oita takes inspiration from the minimalist Madrid silhouette.
What is the BIRKENSTOCK Uji inspired by?
The BIRKENSTOCK Uji takes inspiration from the Arizona, reworking the familiar two-strap concept with layered suede and a more contemporary streetwear aesthetic.
What is the BIRKENSTOCK Oita?
The Oita is a minimalist BIRKENSTOCK silhouette inspired by the Madrid. Its streamlined construction gives it a more refined and understated appearance while retaining the brand’s distinctive footwear identity.
Are the BIRKENSTOCK Uji and Oita made from suede?
Yes. Both silhouettes form part of BIRKENSTOCK’s modern suede capsule, with suede playing a central role in their updated look and texture.
What makes BIRKENSTOCK different from other footwear brands?
BIRKENSTOCK has a long history of developing comfort-focused footwear. The brand traces its roots to Johann Adam Birkenstock in 1774 and introduced its cork footbed in 1896, helping establish the foundation of its distinctive approach to footwear construction.
Why are BIRKENSTOCK sandals popular in streetwear?
BIRKENSTOCK footwear has moved beyond its traditional comfort-focused reputation to become a recognised part of contemporary streetwear. Its distinctive silhouettes, understated styling and collaborations with fashion and lifestyle brands have helped establish the footwear as a fixture in modern fashion culture.
Are the Uji and Oita everyday shoes?
Their low-profile construction and versatile styling make both silhouettes suitable for everyday wear. The Uji has a more pronounced streetwear character, while the Oita offers a cleaner and more refined aesthetic.
Are the BIRKENSTOCK Uji and Oita still available?
Availability depends on the season, colourway, size and retailer. Because these silhouettes were introduced as part of a specific suede capsule, current stock may differ from the original release.
