By Moët & Chandon South Africa | November 2026
This festive season, Moët & Chandon has introduced the Moët Bow , a personalisable accessory that turns a bottle of champagne into a gift that feels like it was wrapped just for the person receiving it. Inspired by the Maison’s iconic black tie, introduced in 1886, the Moët Bow reimagines a historic signature as a ribbon-style bow that echoes the ribbons on holiday presents.
If you are looking for personalised champagne gifts this December, here is everything you need to know about the Moët Bow, how to customise it, and which champagne to choose.
What is the Moët Bow?
The Moët Bow is a new creation from Moët & Chandon that adorns each bottle and symbolises celebration, generosity and joy. It marks the evolution from tie to bow, bringing a contemporary eye to one of the Maison’s best-known design signatures.
Unlike the black tie it grew out of, the Moët Bow is free of the bottle and unattached. It can be removed easily and reused to dress other creations, which makes it a keepsake as well as a decoration. It is available in black, red and green.
From the 1886 black tie to the Moët Bow
Since its creation, Moët & Chandon Brut Impérial has embodied the Maison’s vision of celebration. Over time its look has changed through a series of subtle evolutions, each reflecting the aesthetic codes of its era while keeping a strong sense of continuity.
The black tie introduced in 1886 gradually became a distinctive emblem of the Maison, recognisable across generations. In the 1990s it was refined with a delicate gold thread, reinforcing its role as a symbol of elegance and consistency.
Now, 140 years later, the Moët Bow arrives as a contemporary evolution rather than a rupture with that heritage.
The 2026 festive collection: three ways to dress your bottle
The Maison presents three exclusive offerings for the holiday season:
- The Moët Bow: the signature accessory, in black, red or green.
- The Bow Pouch: a new creation designed to keep your bottle perfectly chilled.
- The Bow giftbox: imagined to dress your bottle for the festive season.
Both the Moët Bow and the Bow Pouch are fully customisable with colours and stylised pins, so every gift can be made uniquely personal.
How to personalise your Moët Bow
Personalisation is at the heart of this edition. In dedicated spaces such as the Bow Atelier, visitors can create a fully personalised gifting experience by:
- Choosing a bow colour: black, red or green.
- Selecting custom pins: for initials or a significant year, such as a birth year or an anniversary.
- Picking elegant ribbons to complete the look.
- Adding a bespoke greeting card to make the moment truly unique.
The result is a gift that says something about the person who gives it and the person who receives it, long before the bottle is opened.
Which Moët & Chandon champagne should you gift?
The Moët Bow works with the Maison’s range, so you can match the champagne to the occasion. For South African celebrations, where the festive season brings together family, friends and loved ones around shared meals and summer gatherings, Moët & Chandon suggests three directions.
For a shared moment: Brut Impérial or Brut Impérial Rosé
The timeless classic Brut Impérial, and its rosé counterpart, are made for sharing. Each year, Cellar Master Benoît Gouez works to create a perfect balance that highlights the freshness and fruitiness of the wines. They are ideal for toasting with loved ones, dressed with the bow of your choice. Brut Impérial is also available in a special edition for the festive season.
For a remarkable gift: Grand Vintage
Presented in an elegant black robe, Grand Vintage is a bespoke creation that celebrates the uniqueness of its year. The Maison has released vintages from its cellars that are ready for tasting: 2016, 2009 and 2000. A vintage with personal meaning, paired with a pin marking a special year, makes a memorable gift.
For an exceptional dinner: Collection Impériale no. 1
The prestige cuvée Collection Impériale no. 1 is described as the ultimate expression of the art of blending. It was patiently crafted over 20 years and shaped by three distinct maturation methods: stainless steel, oak and lees. It embodies the quintessence of Moët & Chandon’s savoir-faire and suits a truly special dinner table.
Where and when to find the Moët Bow
The seasonal edition is available from 1 November 2026 in selected retail outlets and in the Moët & Chandon Bars in Épernay. The launch is accompanied by a playful, colourful campaign that places the festive collection in a vibrant, joyful holiday universe.
For local availability in South Africa, check with your preferred retailer or visit the official Moët & Chandon website.
Frequently asked questions
What is the Moët Bow?
It is a personalisable, removable bow accessory from Moët & Chandon, inspired by the Maison’s iconic black tie from 1886, designed to dress a champagne bottle as a holiday gift.
What colours does the Moët Bow come in?
Black, red and green.
Can I personalise the Moët Bow?
Yes. The Moët Bow and the Bow Pouch can both be customised with colours and stylised pins, for example initials or a significant year. At spaces such as the Bow Atelier you can also choose ribbons and add a bespoke greeting card.
What is the Bow Pouch?
A new creation designed to keep your bottle perfectly chilled, and customisable like the bow.
Can I reuse the Moët Bow?
Yes. It is unattached to the bottle and can be removed and used as desired to dress each creation anew.
When is the Moët Bow available?
From 1 November 2026, in selected retail and the Moët & Chandon Bars in Épernay.
Which champagne is best for a gift?
Grand Vintage is the Maison’s choice for a remarkable gift, with the 2016, 2009 and 2000 vintages ready for tasting. For sharing, choose Brut Impérial or Brut Impérial Rosé. For an exceptional dinner, choose Collection Impériale no. 1.
About Moët & Chandon
Founded in 1743, Moët & Chandon draws on the largest terroir in Champagne to share its savoir-faire with the world. Present in over 150 countries, the Maison believes that life is better when shared. Its range includes the timeless classic Brut Impérial, the bespoke Grand Vintage, Ice Impérial, the first champagne designed to be enjoyed on the rocks, and Collection Impériale, the ultimate expression of Haute Oenologie. The Maison is committed to its people and communities, and acts responsibly through its sustainability programmes, Natura Nostra and Essentia, to pass on a preserved Nature to future generations.
Please enjoy responsibly. Not for sale to persons under 18.
