NEW COLLECTION FROM PUMA AND MAISON KITSUNÉ
Cape Town, South Africa, 23 March 2021— Sports company PUMA and fashion brand Maison Kitsuné are partnering together for the first time for a full collection, merging the brand’s Paris-meets-Toyko aesthetic with PUMA’s classic styles and sport heritage.With a vintage yet modern look, the collection takes from Maison Kitsuné’s roots.
The styles merge Japanese and French design elements and Miason Kitsuné’s signature elevated basics with PUMA’s classic silhouettes and DNA to create a fresh and unique collection. The colour palette plays with different shades while keeping it tonal and earthy. Rubberized finishes and authentic co-branding help make this a collection that’s the epitome of chic street style. Maison Kitsuné’s signature Fox logos can be seen throughout the collection. Coming from the French word for house, Maison, and the Japanese word for fox, Kitsuné, it represents a symbol of versatility, much like the brand itself, as showcased in this collection.
Maison Kitsuné’s signature elevated basics merge perfectly with classic PUMA silhouettes for the apparel in the collection, which includes a Military Jacket (R5 999), Cargo Pants (R2 499), Hooded Long Jacket (R4 699), AOP Coach Jacket (2 499) and Tee (R1 699), Heavy Sweat Pant (R2 299) and Oversized Tee (R999). Accessories include a Waist Bag (R1 299), Cap (R399), and Bucket Hat (R549).
Rubber mudguards are a key element in the footwear story, rooted in Japanese heritage. Look out for the Ralph Sampson Mid (R2 999) and Ralph Sampson Lo (R2 599).
The collection drops on PUMA.com and at PUMA Select stores, X-Trend, Superbalist, Madaiza and select retailers from 27 March 2021.
