PUMA HOOPS CREATIVE DIRECTOR, JUNE AMBROSE LAUNCHES
NEW WOMEN’S HOOPS CATEGORY WITH THE HIGH COURT COLLECTION
Cape Town, South Africa, 16 February 2022 — Global sports company PUMA together with
PUMA Hoops Creative Director and iconic image maker June Ambrose, debuts PUMA’s new
Women’s Hoops category with a basketball-inspired lifestyle collection, PUMA High Court
creatively directed by June Ambrose.
Ambrose joined the PUMA family in 2020 and has been an integral part in helping PUMA launch
its Women’s Hoops category, redefining what it means to be stylish in sport by taking a holistic
brand approach, designing different looks for women to feel empowered on and off the court.
Throughout her career, Ambrose has held court in industries where she wasn’t invited to play.
She has built a life and career on the foundation of being unapologetic and fierce in her vision
that has always extended beyond style.
“June’s remarkable career of creating culture-defining moments over the past 25+ years is truly
inspirational, and we are thrilled to have her intimately involved as the Creative Director of
our PUMA Hoops business,” said Adam Petrick, Global Director of Brand and Marketing at
PUMA. “She has taken PUMA Hoops to the next level, redefining our Women’s Hoops business
with this collection, and truly merging streetwear style with performance.”
On the collection, Ambrose said “When designing this collection, I considered the lifestyle of
women and how integral movement is to our wardrobes. I wanted to harness the flexibility that
we need and marry this with stylish versatility; each piece is designed to work for all of the
positions that we inhabit and the many races we run in our lives every day.”
The bold female-focused collection takes inspiration from Ambrose’s philosophy that life is a
sport, style is the game and basketball is the vibe. Ambrose incorporated athletic and physical
elements of the game into the collection, to underscore how women are consistently winning,
playing the game of life, and staying on top of their daily grind in all the positions that they hold.
Ambrose continues, “I thought about how style and fashion make me feel; when I look good, I
feel good, I feel empowered, and I want to share that emotion with the women wearing this
collection. When women put on the High Court collection, I want them to feel bold, confident,
and fierce.”
Footwear features the Regal RS Renegade (R1 999), Cunning Suede Safari (R1 699) and
Leadcat Glory (R699). Apparel includes the Freedom Shorts (R999), Diggins Breakaway Pants
(R2 299), Ora Mesh Top (R899), Justice LS Tee (R699), Madison Coat (R2 799), Unity Crop
(R1 099), Love Leggings (R999) and Timeless Tank (R699). The Madison Beanie (R499) and
Hope Cross Body Bag (R1 199) complete the collection.
Campaign imagery was shot by Ambrose’s long-term creative partner and iconic director Hype
Williams.
The collection is available from 16 February 2022 from PUMA.com, PUMA V&A Waterfront,
Braamfontein and Gateway, X-Trend, Archive and Shesha.
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