Nicci Boutiques and PinkDrive kickstart employee wellness
Nicci Boutiques and PinkDrive promote Employee Wellness Initiative
Johannesburg, 27 May 2024 – Nicci Boutiques has partnered with PinkDrive, a non-profit
organisation, to provide its employees with the opportunity to prioritise and protect their
health and well-being through breast examinations.
Pink Revolution Campaign
Following Nicci’s successful Breast Awareness campaign last year, where the leading
fashion retailer donated 10% of proceeds on all pink items to PinkDrive, the non-profit
organisation decided to offer Nicci the opportunity to provide complimentary breast
examinations to its staff, as part of its employee wellness initiative.
Raising over R50 000 for PinkDrive, a non-profit organisation that delivers much-needed
services to remote and disadvantaged areas, through the #NicciGivesBack campaign, Nicci
continues to prove that it is a human-focused brand that values people over profit.
Female Empowerment
Since the campaign, PinkDrive and Nicci have continued with their recently formed
partnership to promote and encourage female health.
Taking yet another fashionable stride in the right direction, Nicci decided to also focus on the
wellbeing of its team members by introducing PinkDrive’s free breast examinations, as part
of a larger employee wellness initiative that is being rolled out.
The Nicci brand is more than just a fashion-forward boutique. Behind the stylish brand is a
soul that resonates with strong, empowered women. In turn, the brand focuses on uplifting
and empowering women wherever possible. “By facilitating opportunities such as PinkDrive’s
breast examinations, we are ensuring the women in our Nicci family are empowered,
informed, and protected,” explains Niki Breger, Co-Founder of Nicci.
Employee Wellness
Focusing on wellness development, Nicci plans to continue to implement various employee
initiatives to create a sense of community and enable all team members to feel healthy,
strong, and confident.
“We believe that a company that encourages healthy habits creates a positive work
environment that fosters creativity and positivity, ultimately increasing productivity. By
assisting employees with the implementation of healthy habits, we aim to improve staff
retention, morale, and customer service, while improving efficiencies and teamwork,” says
Niki.
By providing employees with the necessary tools and information, Nicci is creating a
nurturing environment that looks to protect the health and well-being of its staff members.
Life-centric Approach
“Nicci is proud to have fostered a healthy work-life balance and created an atmosphere of
belonging,” concludes Niki.
Adopting a life-centric approach has enabled Nicci to move past the noise and focus on what
matters most, its people, its community, its tribe – both internal and external.
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