Oakley Joins SA Rugby as Official Eyewear Supplier for the Springboks
Global performance eyewear brand Oakley has officially partnered with SA Rugby, becoming the official eyewear supplier of the Springboks national teams.
The new partnership brings together two globally respected brands united by a commitment to performance, innovation and excellence. The agreement will see Oakley provide eyewear solutions for South Africa’s national rugby teams while strengthening the connection between sport, lifestyle and culture.
Oakley and SA Rugby Unite Through Performance
Announcing the partnership, SA Rugby CEO Rian Oberholzer said Oakley’s reputation for innovation and high performance makes the collaboration a natural fit for the Springboks.
“As a globally respected performance brand with deep roots in sport, Oakley shares our commitment to excellence, innovation and pushing boundaries at the highest level.
Rugby is a game that demands clarity, precision and resilience and this partnership brings together two brands united by a passion for high performance and inspiring athletes and supporters alike. We look forward to a successful relationship.”
The partnership further strengthens the Springboks’ commercial portfolio while aligning the world champions with one of the most recognizable names in sports eyewear.
A Natural Alignment Between Two Global Brands
According to Seth Hulley, the partnership reflects a shared vision of performance, heritage and global ambition.
“I am extremely excited and proud to announce this partnership between Oakley and the Springboks, which feels like a natural alignment of performance, heritage and global ambition.
This brings together a brand synonymous with innovation and athlete precision with a team that embodies resilience and national pride, creating a platform that goes far beyond sponsorship to truly inspire fans and athletes alike.”
Oakley has built its reputation by developing products that perform at the highest level while maintaining strong cultural relevance across sport, fashion and lifestyle sectors.
Beyond Rugby: Connecting Sport, Culture and Lifestyle
The collaboration is expected to extend beyond traditional sponsorship and position the Springboks within the broader lifestyle and performance space.
Whether players are training in Johannesburg, engaging with supporters in Cape Town or representing South Africa on the international stage, Oakley’s products will support athletes while reinforcing the connection between elite sport and modern culture.
Luca Magni emphasized the cultural significance of the Springboks.
“The Springboks are more than a team. They are a symbol of identity, unity and cultural pride that transcends the game of rugby.
At Oakley, we’re drawn to athletes and teams who shape sport beyond performance, influencing how it’s seen, felt and lived. This partnership is about celebrating that impact and building something that connects sport, culture and community in a meaningful way.”
About Oakley
Oakley was founded in 1975 in Foothill Ranch, Southern California, and has become one of the world’s leading performance eyewear brands.
The company holds more than 900 patents and is renowned for innovations such as High Definition Optics (HDO) and Prizm™ lens technology, which provide enhanced clarity, precision, impact resistance and UV protection.
Oakley’s product range includes:
- Performance sunglasses
- Prescription eyewear
- Sports goggles
- Technical apparel
- Footwear
- Lifestyle accessories
The brand is part of EssilorLuxottica, one of the world’s largest eyewear companies.
About SA Rugby
The South African Rugby Union is the governing body for rugby union in South Africa and oversees all national teams, including the world champion Springboks.
SA Rugby continues to build partnerships with leading global brands to support athlete performance, fan engagement and the growth of rugby across the country.
Final Thoughts
The partnership between Oakley and SA Rugby represents more than a sponsorship agreement. It unites two globally recognized brands that share a focus on innovation, resilience and excellence.
As the Springboks continue their journey on the international stage, Oakley’s performance-driven eyewear and lifestyle products will become part of the team’s pursuit of success, both on and off the field.
