Ordo’s Business & Market Strength: Driving Global Growth in Modern Oral Care
Ordo Partners with Squishmallows to Launch Innovative Electric Toothbrush Range
Ordo is a modern oral care company dedicated to making high-quality, sustainable, and affordable oral care products accessible to consumers worldwide. Founded in 2019, the brand has rapidly become a significant player in the global oral care market, driven by its mission to improve oral hygiene through continuous innovation and education.
Available in major UK and international retailers, Ordo’s core product range has delivered consistent year-on-year sales growth, reflecting strong consumer trust and increasing brand loyalty. With ambitious expansion plans in place, the company aims to double its growth by 2026, supported by new product listings, strategic brand collaborations, and ongoing product development.
To date, over 2.5 million Ordo units have been sold worldwide, reinforcing the brand’s position as a fast-growing global oral care leader.
Strategic Distribution, Sustainability and Consumer Trust
Ordo’s success is underpinned by a robust global distribution strategy, combining traditional brick-and-mortar retail with strong e-commerce platforms. This omnichannel approach ensures widespread product accessibility while meeting the needs of modern consumers.
A key differentiator for the brand is its focus on sustainability and affordability, attracting a conscientious consumer base seeking ethical, cost-effective oral care solutions without compromising on performance. Ordo continues to adapt to evolving market dynamics and consumer preferences, strengthening its standing within the competitive oral care industry.
Jazwares Collaboration: Expanding Market Reach with Squishmallows
Since its debut in 2017, Squishmallows has become a global phenomenon, celebrated for its ultra-soft feel, adorable designs, and distinctive personalities. Now sold in over 60 countries, the brand has reached a major milestone with 400+ million plush toys sold worldwide, appealing to fans across multiple generations.
Ordo’s collaboration with Squishmallows, in partnership with Jazwares, represents a powerful fusion of effective oral care technology and globally loved character design.
Launching across the UK, Europe, USA, Australia, New Zealand, and South Africa, the Squishmallows x Ordo range is projected to achieve strong sales performance, driven by the brand equity of both partners and rising demand for engaging oral care products for children and teens.
Founder Insight: Making Oral Care Fun and Effective
Commenting on the collaboration, Barty Walsh, Founder of Ordo, shared his enthusiasm:
“We are excited to partner with Squishmallows, a multigenerational brand that resonates across all ages. This collaboration is a perfect fit, combining our cutting-edge oral care technology with the well-known charm of Squishmallows. We believe this range will not only make brushing more enjoyable for younger users but also promote better oral hygiene habits from an early age, which is our ultimate goal.”
This partnership reflects Ordo’s broader mission to encourage positive oral health behaviours through innovation and education.
Retail and Distribution Strategy
Ordo is leveraging its extensive global retail network to ensure widespread availability of the new kids’ and teens’ oral care range. Products will be distributed through major retail chains and online platforms, ensuring easy access for consumers across multiple regions.
Retail partners can expect strong demand, driven by:
- The global popularity of Squishmallows
- Ordo’s proven sonic toothbrush technology
- Increasing parental focus on preventative oral health for children
Final Word: A New Era for Children’s Oral Care
The Squishmallows x Ordo collaboration marks a significant step forward in children’s and teens’ oral care. By combining advanced dental technology with engaging, character-led design, Ordo continues to redefine how oral hygiene products connect with younger audiences.
The Squishmallows x Ordo range will be available online and in dental clinics nationwide from November, with rechargeable toothbrushes launching at select Clicks stores and on Clicks online.
This latest innovation further underscores Ordo’s commitment to quality, accessibility, and long-term oral health education on a global scale.
Frequently Asked Questions (FAQs)
What is Ordo?
Ordo is a modern oral care company founded in 2019, focused on making high-quality, sustainable, and affordable oral care products accessible worldwide through innovation and education.
Where are Ordo products available?
Ordo products are available through major UK and international retailers, dental clinics, and online platforms. In South Africa, selected products will be available at Clicks stores and Clicks online, as well as online and in dental clinics nationwide.
How many products has Ordo sold globally?
Ordo has sold over 2.5 million units worldwide, reinforcing its position as a fast-growing global oral care brand.
What is the Squishmallows x Ordo collaboration?
The Squishmallows x Ordo collaboration combines Ordo’s sonic oral care technology with the fun, character-led designs of Squishmallows to encourage better brushing habits among children and teens.
Who are Squishmallows?
Squishmallows is a globally recognised plush brand launched in 2017, now sold in over 60 countries with 400+ million plush toys sold worldwide, appealing to fans of all ages.
Which countries is the Squishmallows x Ordo range launching in?
The range is launching in the UK, Europe, USA, Australia, New Zealand, and South Africa, with strong global retail and e-commerce distribution.
When will the Squishmallows x Ordo products be available?
The Squishmallows x Ordo range will be available online and in dental clinics nationwide from November. Rechargeable toothbrushes will be available at select Clicks stores and Clicks online.
Are Ordo toothbrushes dentist-approved?
Yes, Ordo’s electric toothbrush ranges are dentist-approved, ensuring effective cleaning while remaining gentle and suitable for younger users.
What makes Ordo different from other oral care brands?
Ordo stands out through its focus on affordability, sustainability, modern design, and proven sonic technology, while maintaining strong clinical credibility.
What are Ordo’s growth plans?
Ordo plans to double its growth by 2026, driven by new product development, expanded retail listings, strategic collaborations, and global market expansion.
